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Commodification of Tibetan culture by socially mediated place branding
Published 2022Get full text Get full textMaster's thesis -
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”From Skin to Soul" : a case study of a beauty brand website
Published 2022Get full text Get full textMaster's thesis -
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Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
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The cool girl cult : Glossier and building brand identity on Instagram
Published 2021Get full text Get full textMaster's thesis -
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Finnish companies’ views on gaining added value on their brand by offsetting transportation emissions
Published 2021Get full text Get full textMaster's thesis -
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Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram
Published 2020Get full text Get full textMaster's thesis -
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Identifying drivers of brand polarization from consumer perspective
Published 2021Get full text Get full textMaster's thesis -
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The effects of social media customer service on brand love
Published 2020Get full text Get full textMaster's thesis -
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Examining the antecedents and consequences of web brand experience
Published 2019Get full text Get full textMaster's thesis -
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The Formation of Parasocial Relationships Via Video Content in a Brand Community
Published 2024Get full text Get full textMaster's thesis -
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Communication students' motives for and attitudes towards personal branding
Published 2015Get full text Get full textMaster's thesis -
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Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
Published 2023Get full text Get full textMaster's thesis -
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