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The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
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Visual social media engagement : Nordic brands on Instagram
Published 2022Get full text Get full textMaster's thesis -
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”From Skin to Soul" : a case study of a beauty brand website
Published 2022Get full text Get full textMaster's thesis -
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Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
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Identifying drivers of brand polarization from consumer perspective
Published 2021Get full text Get full textMaster's thesis -
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Examining the antecedents and consequences of web brand experience
Published 2019Get full text Get full textMaster's thesis -
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The Formation of Parasocial Relationships Via Video Content in a Brand Community
Published 2024Get full text Get full textMaster's thesis -
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Cool by association: examining the impact of influencers on brand coolness
Published 2024Get full text Get full textMaster's thesis