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The Use of Big Data Analytics in the Strategic Marketing Decision-Making
Published 2022Get full text Get full textMaster's thesis -
4
Towards data-driven marketing organization
Published 2023Get full text Get full textMaster's thesis -
5
Big data value creation and capture with an IoT solution
Published 2021Get full text Get full textMaster's thesis -
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The role of big data in Finnish companies and the implications of big data on management accounting
Published 2016Get full text Get full textMaster's thesis