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An exploration of the world of digital advertising and artificial intelligence
Published 2022JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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International print advertising : Nokia 9000 Communicator
Published 1998Get full text
Master's thesis -
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Consumers' attitudes toward mobile advertising : a rhetorical approach
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Advertising theories and practice : experiences of Finnish practitioners
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Hofstede's cultural dimensions reflected in Finnish and French television commercials
Published 2011Master's thesis -
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How advertisements appeal to consumers in Finland and France : a study of financial services advertisements
Published 2010Master's thesis -
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Beauty slave : image of woman in the advertisements of a Finnish women's magazine
Published 1993Master's thesis -
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Marketing communications strategies in advertising fast moving consumer goods in China : -Case Läkerol -
Published 1999Master's thesis -
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Sponsored content credibility : an integrative analysis
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Finnish-English codeswitching in advertising : opinions of teenagers and copywriters
Published 1997Get full text
Master's thesis