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Consumers' attitudes toward mobile advertising : a rhetorical approach
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Sponsored content credibility : an integrative analysis
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
3
Codes of ethics in the age of sponsored content
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Consumers' attitudes toward mobile advertising : a rhetorical approach
Published 2015Get full text Get full textMaster's thesis -
8
Codes of ethics in the age of sponsored content
Published 2015Get full text Get full textMaster's thesis -
9
Sponsored content credibility : an integrative analysis
Published 2015Get full text Get full textMaster's thesis -
10
"Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce
Published 2023Get full text Get full textMaster's thesis -
11
Going green or greenwashing? : perceived environmental brand incongruence in green advertising
Published 2019Get full text Get full textMaster's thesis -
12
Programmatic advertising and consumer attitudes in online retailing
Published 2023Get full text Get full textMaster's thesis