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  1. 1
    An exploration of the world of digital advertising and artificial intelligence

    An exploration of the world of digital advertising and artificial intelligence by Aslam, Bilal, kirjoittaja

    Published 2022
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  2. 2
    International print advertising : Nokia 9000 Communicator

    International print advertising : Nokia 9000 Communicator by Päivärinta, Sari

    Published 1998
    Get full text
    Master's thesis
  3. 3
    Consumers' attitudes toward mobile advertising : a rhetorical approach

    Consumers' attitudes toward mobile advertising : a rhetorical approach by Andersson, Sanna, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  4. 4
    Advertising theories and practice : experiences of Finnish practitioners

    Advertising theories and practice : experiences of Finnish practitioners by Brandt, Kia, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  5. 5
    What kind of values could be recognised in green messages, with special emphasis on children

    What kind of values could be recognised in green messages, with special emphasis on children by Strasser, Verena, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  6. 6
    Sponsored content credibility : an integrative analysis

    Sponsored content credibility : an integrative analysis by Lehto, Markus, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  7. 7
    Finnish-English codeswitching in advertising : opinions of teenagers and copywriters

    Finnish-English codeswitching in advertising : opinions of teenagers and copywriters by Hujala, Annamaija

    Published 1997
    Get full text
    Master's thesis
  8. 8
    Dialogue instead of a monologue : advertisers' expectations towards the media

    Dialogue instead of a monologue : advertisers' expectations towards the media by Tolvanen, Kristiina

    Published 2011
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    Master's thesis
  9. 9
    The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages

    The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages by Pihlaja, Kaisa

    Published 2001
    Get full text
    Master's thesis
  10. 10
    Codes of ethics in the age of sponsored content

    Codes of ethics in the age of sponsored content by Ikonen, Pasi, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  11. 11
    Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses

    Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses by Mustonen, Tiina, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  12. 12
    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context

    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context by Häkkinen, Juho, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  13. 13
    Finnish-English codeswitching in advertising : opinions of teenagers and copywriters

    Finnish-English codeswitching in advertising : opinions of teenagers and copywriters by Hujala, Annamaija

    Published 1997
    Get full text Get full text
    Master's thesis
  14. 14
    "Finland - where everything is extraordinary" : representations of Finland in tourism brochures between 1973 and 2008

    "Finland - where everything is extraordinary" : representations of Finland in tourism brochures between 1973 and 2008 by Sourander, Lasse

    Published 2009
    Get full text Get full text
    Master's thesis
  15. 15
    The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages

    The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages by Pihlaja, Kaisa

    Published 2001
    Get full text Get full text
    Master's thesis
  16. 16
    International print advertising : Nokia 9000 Communicator

    International print advertising : Nokia 9000 Communicator by Päivärinta, Sari, Turunen, Mari

    Published 1998
    Get full text Get full text
    Master's thesis
  17. 17
    "The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences

    "The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences by Karhu, Annu, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  18. 18
    "Finland - where everything is extraordinary" : representations of Finland in tourism brochures between 1973 and 2008

    "Finland - where everything is extraordinary" : representations of Finland in tourism brochures between 1973 and 2008 by Sourander, Lasse

    Published 2009
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  19. 19
    Children in advertisements : visual representation of children in Time magazine, volumes of 1994, 2004 and 2014

    Children in advertisements : visual representation of children in Time magazine, volumes of 1994, 2004 and 2014 by Myllylä, Kati, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  20. 20
    From print to online : how lifestyle magazine editors-in-chief perceive advertising influence

    From print to online : how lifestyle magazine editors-in-chief perceive advertising influence by Suhanko, Elina, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
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