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"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences
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Karhu, Annu, kirjoittaja
Published 2014
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"Finland - where everything is extraordinary" : representations of Finland in tourism brochures between 1973 and 2008
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Sourander, Lasse
Published 2009
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Intertextual references to films and television series in advertising : a qualitative content analysis of types of references and their roles in persuasion
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Iiliäinen, Tiia
Published 2022
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