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Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram
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Lehtonen, Aino
Published 2020
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Master's thesis
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Instagram
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appeals
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brand perceptions
branding
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brändäys
luxury
luxury branding
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luxury goods
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social media
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social media content
social media content marketing
sosiaalinen media
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ylellisyys
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ylellisyystavarat
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Faculty
Kauppakorkeakoulu
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Instagram
branding
brands
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luxury
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luxury goods
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Language
eng