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[{"key": "dc.contributor.advisor", "value": "Koskinen-Koivisto, Eerika", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Rautiainen, Pirjo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Salmikunnas, Vilhelmiina", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-01-29T05:54:12Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-01-29T05:54:12Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/99806", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkin t\u00e4ss\u00e4 maisterintutkielmassa vastuullista muotia ja kest\u00e4vyytt\u00e4 yritystoimijoiden n\u00e4k\u00f6kulmasta. Teen maisterintutkielman toimeksiantona suomalaiselle Pure Waste -yritykselle, joka valmistaa vaatteita kierr\u00e4tysmateriaaleista ja pyrkii toiminnallaan kunnianhimoisesti edesauttamaan suljetun kierron ratkaisuja kohti tekstiilij\u00e4tteet\u00f6nt\u00e4 maailmaa. Tutkimusaineistoni koostuu viidest\u00e4 Pure Wasten yritysasiakkaan edustajan teemahaastattelusta. Tutkielman tavoitteena on selvitt\u00e4\u00e4 niit\u00e4 tekij\u00f6it\u00e4, jotka ohjaavat Pure Wasten yritysasiakkaat heid\u00e4n tuotteidensa pariin, sek\u00e4 heid\u00e4n n\u00e4kemyksi\u00e4\u00e4n, kokemuksiaan sek\u00e4 arvojaan vastuulliseen muotiin liittyen. Tarkastelen lis\u00e4ksi millaisina toimijoina Pure Waste ja heid\u00e4n yritysasiakkaansa n\u00e4ytt\u00e4ytyv\u00e4t vastuullisen muodin, kulutuksen kulttuurisen muutoksen ja kest\u00e4vyysmurroksen kent\u00e4ll\u00e4. Tutkielman teoreettisen viitekehyksen muodostavia keskeisi\u00e4 k\u00e4sitteit\u00e4 ovat kest\u00e4vyys ja vastuullisuus, yritysvastuu ja vastuullinen yritys, kest\u00e4v\u00e4 kuluttaminen ja vastuullinen vaate sek\u00e4 kulttuurinen muutos, kest\u00e4vyysmurros ja arvot. T\u00e4m\u00e4 maisterintutkielma sijoittuu soveltavan kulttuurien tutkimuksen ja kaupallisen antropologian kent\u00e4lle. Aiheen parissa tehty aiempi tutkimus painottuu kuluttajiin, joten t\u00e4m\u00e4 maisterintutkielma tuo kulttuurien tutkimuksen alalle t\u00e4ydent\u00e4v\u00e4\u00e4 kuluttamiseen liittyv\u00e4\u00e4 tutkimustietoa yritystoimijoiden n\u00e4k\u00f6kulmasta. Aineiston analyysimenetelm\u00e4n\u00e4 k\u00e4yt\u00e4n teemoittelua.\n\nTulosten avulla Pure Waste pystyy kehitt\u00e4m\u00e4\u00e4n toimintaansa ja tarjoamaan mahdollisesti paremmin kohdennettuja ratkaisuja yritysmarkkinoille. Pure Waste n\u00e4ytt\u00e4ytyy yritysasiakkaidensa n\u00e4k\u00f6kulmasta edell\u00e4k\u00e4vij\u00e4n\u00e4 vastuullisen muodin kent\u00e4ll\u00e4 ja edist\u00e4\u00e4 n\u00e4in ollen vaatteiden kulutuksen kulttuurista muutosta ja kest\u00e4vyysmurroksen toteutumista, jossa my\u00f6s yritysasiakkaat ovat osallisina ostaessaan Pure Wasten tuotteita omaan tuotevalikoimaansa. Yritysasiakkaat arvostavat Pure Wastessa etenkin suomalaista innovaatiota sek\u00e4 tuotteiden ekologisuutta ja vastuullista tuotantoketjua. On positiivista, ett\u00e4 esimerkiksi kuluttajien kasvava tietoisuus sek\u00e4 vaatimus vastuullisuudesta on johtanut vaatealan yrityksi\u00e4 innovatiivisiin sek\u00e4 ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisempiin ratkaisuihin suomalaisen kest\u00e4v\u00e4n muodin kent\u00e4ll\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2025-01-29T05:54:11Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-01-29T05:54:12Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "72", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kest\u00e4vyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vastuullinen muoti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Pure Waste ja yritysasiakkaat vastuullisen muodin ja kulttuurisen kest\u00e4vyysmurroksen kent\u00e4ll\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202501291569", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Historian ja etnologian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of History and Ethnology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Etnologia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Ethnology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": 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"dc"}, {"key": "dc.subject.yso", "value": "muoti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vastuullisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kehitys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kulutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysvastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ekologisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteiskuntavastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvot (k\u00e4sitykset)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulttuuri", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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