“Everyone advertises their service as perfect, but from the online review you can see the reality” Finnish customers ́ experiences about online reviews ́ reliability and usefulness

Through online reviews, customers receive information from each other about whether a product or service is worth buying from some company. Online re- views show the company's reputation among customers. Academics have noticed that customers read reviews and trust them before purchasing. Compan...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Putkonen, Sini
Muut tekijät: Informaatioteknologian tiedekunta, Faculty of Information Technology, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2025
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/99800