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[{"key": "dc.contributor.advisor", "value": "Vehmas, Hanna-Mari", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Huusko, Julius", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-01-21T12:10:05Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-01-21T12:10:05Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/99653", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Huusko, J. 2025. Suomalaisen jalkapallon kuluttaminen: Veikkausliigaseurojen ja kannattajien n\u00e4kemyksi\u00e4 Veikkausliigan kuluttamisesta. Liikuntatieteellinen tiedekunta, Jyv\u00e4skyl\u00e4n yliopisto, liikunnan yhteiskuntatieteiden pro gradu -tutkielma, 45 s, 3 liitett\u00e4. \n\n \n\nT\u00e4ss\u00e4 liikunnan yhteiskuntatieteiden pro gradu -tutkielmassa perehdyt\u00e4\u00e4n Veikkausliigan kuluttamisen tapoihin ja merkityksiin kuluttamisvalintojen taustalla. Kuluttamisen tavat vaikuttavat seurojen toimintaan ja suomalaisen jalkapallokulttuurin jatkuvuuteen ja kehittymiseen. Merkitykset kuluttamisvalintojen taustalla vaikuttavat kuluttamisen tapoihin ja m\u00e4\u00e4r\u00e4\u00e4n. Ymm\u00e4rt\u00e4m\u00e4ll\u00e4 n\u00e4it\u00e4 merkityksi\u00e4 Veikkausliigan kuluttamista voi olla mahdollista lis\u00e4t\u00e4 ja samalla kehitt\u00e4\u00e4 koko suomalaista jalkapallokulttuuria. \n\n \n\nTutkielman teoriaosuus muodostuu kirjallisuuskatsauksesta, jossa kuvataan aihepiirin aiempaa tutkimusta. Kirjallisuuskatsauksessa muodostetaan tutkielman teoreettinen viitekehys ja asetellaan tutkimuskysymykset tarkemmin. Teoreettinen viitekehys rakentui aiempaan tutkimukseen perustuvien erilaisten jalkapallon ja urheilun kuluttajien m\u00e4\u00e4rittelyn kautta. Henkil\u00f6n psykologisen sitoutumisen tason urheiluun m\u00e4\u00e4rittelemisen kautta tarkasteltiin kuluttamisen tapoja. Empiirisess\u00e4 osuudessa tutkimuskysymyksi\u00e4 k\u00e4sitell\u00e4\u00e4n haastatteluiden kautta. Puolistrukturoituihin teemahaastatteluihin vastasi nelj\u00e4 Veikkausliigaseuroissa johtoteht\u00e4viss\u00e4 toimivaa henkil\u00f6\u00e4 ja nelj\u00e4 Veikkausliigaseurojen kannattajaa. \n\n \n\nHaastatteluiden perusteella voidaan todeta paikallisuuden olevan t\u00e4rkein Veikkausliigan kuluttamista ohjaava tekij\u00e4. Lapsuudessa tai nuoruudessa syntynyt tunnepitoinen yhteys paikalliseen seuraan on toinen merkitt\u00e4v\u00e4 tekij\u00e4, joka sitouttaa ihmisi\u00e4 seurojen pitk\u00e4aikaisiksi kannattajiksi. Urheilullisen menestyksen huomattiin kiinnostavan suurta yleis\u00f6\u00e4, mutta sitoutuneille kannattajille urheilullinen menestys ei ole kuluttamista merkitt\u00e4v\u00e4sti lis\u00e4\u00e4v\u00e4 tekij\u00e4. Suurin kuluttamista heikent\u00e4v\u00e4 tekij\u00e4 todettiin olevan olosuhteiden heikkous ja pelien v\u00e4h\u00e4inen m\u00e4\u00e4r\u00e4. \n\n \n\nAsiasanat: jalkapallo, kuluttaminen, Veikkausliiga, kannattaja", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Huusko, J. 2025. Consuming of Finnish Football: The views of Veikkausliiga clubs and supporters on consuming Veikkausliiga. Faculty of Sport and Health Sciences, University of Jyv\u00e4skyl\u00e4, Master\u2019s thesis in Social Sciences of Sport, 45 pp., 3 appendixes. \n\n \n\nIn this master\u2019s thesis of social sciences of sports, the focus is on examining the ways of consuming Veikkausliiga and the reasons behind the consuming choices. The ways in which Veikkausliiga is consumed affects the operations of its clubs as well as the continuity and development of Finnish football culture. The meanings behind the consumer choices affect both the ways and the amount of consumption. By understanding these meanings, it may be possible to increase the consumption of Veikkausliiga and simultaneously develop the Finnish football culture. \n\n \n\nThe theoretical section of this thesis consists of a literature review that outlines previous research on the topic. This review forms the theoretical framework of the study and refines the research questions. The theoretical framework is constructed of definitions of different types of football and sport consumers based on previous research. This thesis also examines the consumption patterns through individuals\u2019 psychological commitment to sports. The empirical section addresses the research questions through interviews. Semi-structured thematic interviews were conducted with four individuals in leadership roles in Veikkausliiga clubs and four Veikkausliiga club supporters. \n\n \n\nThe interviews revealed that locality is the most significant factor that influences the consumption of Veikkausliiga. Emotional connections formed during childhood and adolescence with a local club represent another key factor that makes individuals long-term supporters of a club. While sporting success was found to attract broader audience, it was not found to increase consumption among committed supporters. The greatest barriers to decrease the consumption of Veikkausliiga were identified as poor facilities and the limited number of matches played. \n\n \n\nKeywords: football, consumption, Veikkausliiga, supporter", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2025-01-21T12:10:05Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-01-21T12:10:05Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "60", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "CC BY 4.0", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Suomalaisen jalkapallon kuluttaminen: Veikkausliigaseurojen ja kannattajien n\u00e4kemyksi\u00e4 Veikkausliigan kuluttamisesta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202501211418", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Master's Degree Programme in Social Sciences of Sport", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Liikunnan yhteiskuntatieteiden maisteriohjelma", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://creativecommons.org/licenses/by/4.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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