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[{"key": "dc.contributor.advisor", "value": "M\u00e4ntym\u00e4ki, Helen", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "V\u00e4in\u00e4, Janika", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-01-20T06:38:06Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-01-20T06:38:06Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/99609", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Huumoria on tutkittu paljon lingvistisest\u00e4 n\u00e4k\u00f6kulmasta, mutta mink\u00e4laista lis\u00e4informaatiota voisi saada tutkimalla sosiaalisen median sis\u00e4lt\u00f6\u00e4 multimodaalisesta n\u00e4k\u00f6kulmasta? Analysoimalla yhden vaikuttajan YouTube videon ja siin\u00e4 esiintyv\u00e4n tekstimuodossa olevan huumorin, t\u00e4ss\u00e4 tutkimuksessa oli tarkoituksena selvitt\u00e4\u00e4, mik\u00e4 kyseisess\u00e4 videossa oli hauskaa ja mill\u00e4 multimodaalisilla tavoilla kyseinen vaikuttaja rakensi ja toi esille omaa huumoriaan tekstimuodossa olevan huumorin ohella. Datan ker\u00e4\u00e4minen ja sen analysointi riippuivat siit\u00e4, mik\u00e4 tutkimuksen tekij\u00e4lle oli humoristista. Tutkimuksen aineistona k\u00e4ytettiin videosta otettuja kuvakaappauksia, jotka jaoteltiin huumorigenrejen my\u00f6t\u00e4 eri kategorioihin. Jokainen kuvakaappaus analysoitiin yksityiskohtaisemmin tarkemmilla jatkokysymyksill\u00e4, joita lopuksi tarkasteltiin diskurssianalyysin keinoin.\n\nTutkimuksesta selvisi, ett\u00e4 kyseisell\u00e4 videolla k\u00e4ytettiin kahdeksaa eri huumorin genre\u00e4, joita toteutettiin nelj\u00e4n eri moodin yhteisty\u00f6ll\u00e4. Genreihin sis\u00e4ltyiv\u00e4t: animoitu huumori, kirosanat, huumori erilaisilla fonteilla toteutettuna, meemihuumori, itse\u00e4\u00e4n halventava huumori, seksuaaliss\u00e4vytteinen huumori, huumori slangipuheella toteutettuna ja huumori, joka ilmenee tekstityksist\u00e4. Moodeihin taas kuuluivat: verbaalinen, visuaalinen, eleinen sek\u00e4 auditiivinen moodi. Huumorigenreist\u00e4 eniten k\u00e4ytettiin itse\u00e4\u00e4n halventavaa huumoria, jolla oli kytk\u00f6ksi\u00e4 vaikuttajan menneisyyteen masennuksen kanssa. Tuloksista pystyi olettamaan, ett\u00e4 kyseisest\u00e4 menneisyydest\u00e4 vitsaileminen oli vaikuttajalle tapa koittaa olla l\u00e4hestytt\u00e4v\u00e4mpi samanik\u00e4iselle yleis\u00f6llens\u00e4. Huumorigenrejen rinnalla erilaiset moodit loivat uusia humoristisia merkityksi\u00e4, joista yleisimpi\u00e4 olivat \u00e4\u00e4nenpainotus, tekstien animointi, suora katsekontakti kameran eli yleis\u00f6n kanssa sek\u00e4 erityiset \u00e4\u00e4nitehosteet.\n\nErityisen paljon johtop\u00e4\u00e4t\u00f6ksi\u00e4 tai yleistyksi\u00e4 tuloksista ei voi tehd\u00e4 suppean datan vuoksi, mutta tulevaisuudessa tutkimusta voisi jatkaa vertailemalla eripituisia videoita esimerkiksi kahden eri sosiaalisen median alustan v\u00e4lill\u00e4. Lis\u00e4ksi dataan voisi sis\u00e4llytt\u00e4\u00e4 muutakin huumorin ilmentymi\u00e4 kuin vain tekstimuodossa l\u00f6ytyv\u00e4t huumorinosat.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2025-01-20T06:38:06Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-01-20T06:38:06Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "64", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "humour studies", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "humour theory", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "self-deprecating humour", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "caption", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Conveying and building up humour in a YouTube vlog : what's so funny about \"the fridge is built in\"?", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202501201382", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "somevaikuttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "videoblogit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "masennus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "huumori", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "YouTube", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vloggaus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "englannin kieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media influencers", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "video blogs", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "depression (mental disorders)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "humour", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "YouTube", "language": null, 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