Nations on display. Nation branding strategies and their implementation in national pavilions : the cases of Finland and the Kingdom of Saudi Arabia

Nations on display. Nation branding strategies and their implementation in national pavilions the cases of Finland and the Kingdom of Saudi Arabia

This thesis aims to explore the policies and approaches to nation branding that states develop to promote their international image. This goal is achieved through analytical focus on two cases: Finland and Saudi Arabia. The thesis seeks to explore how Finland and Saudi Arabia define, frame, and deve...

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Bibliographic Details
Main Author: Rissanen Annika
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Yhteiskuntatieteiden ja filosofian laitos, Department of Social Sciences and Philosophy, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2024
Subjects:
nation branding
public diplomacy
World Expos
Bureau International des Expositions
Expo 2020 Dubai
Valtio-oppi
Political Science
208
brändäys
valtiot
branding
states (countries)
Online Access: https://jyx.jyu.fi/handle/123456789/99072

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