E-Commerce Platforms as a Form of Foreign Market Entry for Finnish SMEs: A Dynamic Capability Perspective

E-Commerce Platforms as a Form of Foreign Market Entry for Finnish SMEs: A Dynamic Capability Perspective

Cross-border e-commerce is an increasingly popular way of internationalization and global growth for companies worldwide. The recent advent of e-commerce platforms introduces new ways of conducting cross-border e-commerce, lowering entry barriers specifically for small-to-medium enterprises (SMEs)....

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Bibliographic Details
Main Author: Sassi, Tommi
Other Authors: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2024
Subjects:
Master's Degree Programme in International Business and Entrepreneurship
Online Access: https://jyx.jyu.fi/handle/123456789/99057

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