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[{"key": "dc.contributor.advisor", "value": "V\u00e4nttinen, Minttu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kauppinen, Tiia", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-12-11T06:42:33Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-12-11T06:42:33Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/98922", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yh\u00e4 useampi kuluttaja on tietoinen yritysvastuun osa-alueista, mik\u00e4 heijastuu ostok\u00e4ytt\u00e4ytymiseen. T\u00e4m\u00e4n seurauksena pikamuotiyritykset joutuvat mukauttamaan viestint\u00e4\u00e4ns\u00e4, jotta se vastaisi sidosryhmien entist\u00e4 korkeampia vaatimuksia yritysvastuuta kohtaan.\n\nT\u00e4ss\u00e4 tutkimuksessa tarkastellaan retoristen keinojen k\u00e4ytt\u00f6\u00e4 pikamuotiyritys H&M:n verkkopohjaisessa kest\u00e4vyysdiskursissa. Tutkimuksen aineisto koostuu nelj\u00e4st\u00e4 sivusta, jotka k\u00e4sittelev\u00e4t H&M:n sosiaalista, taloudellista ja ekologista kest\u00e4vyytt\u00e4. Tutkimuksessa hy\u00f6dynnet\u00e4\u00e4n teoriapohjaista sis\u00e4ll\u00f6nanalyysi\u00e4 sek\u00e4 retorista diskurssianalyysi\u00e4, jotta voidaan selvitt\u00e4\u00e4 aineistossa esiintyvien retoristen keinojen seurauksia. Analyysi osoittaa, ett\u00e4 yleisimm\u00e4t retoriset keinot H&M:n kest\u00e4vyysdiskurssissa ovat konsensuksella tai asiantuntijalausunnolla vahvistaminen, leksikaalinen ja lauseopillinen toisto, toimijuuden h\u00e4m\u00e4rt\u00e4minen, tulevaisuuteen viittaaminen sek\u00e4 kolmen lista.\n\nKoska pikamuotiyritysten kest\u00e4vyysdiskurssi on verrattain uusi ilmi\u00f6, on aihetta tarpeen tutkia lis\u00e4\u00e4. Analyysi\u00e4 voisi tarkentaa sis\u00e4llytt\u00e4m\u00e4ll\u00e4 aineistoon kaikki H&M:n verkkotekstit, jotta voitaisiin luoda parempi k\u00e4sitys siit\u00e4, miten yritys k\u00e4ytt\u00e4\u00e4 retorisia keinoja. My\u00f6s eri pikamuotiyritysten kest\u00e4vyysdiskurssia voisi vertailla kesken\u00e4\u00e4n, mik\u00e4 lis\u00e4isi ymm\u00e4rryst\u00e4mme kest\u00e4vyyspuheen genrest\u00e4. Lis\u00e4ksi olisi hy\u00f6dyllist\u00e4 selvitt\u00e4\u00e4, vaikuttaako verkkotekstien hierarkia retoristen keinojen k\u00e4ytt\u00f6\u00f6n.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2024-12-11T06:42:33Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-12-11T06:42:33Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "32", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "fast fashion", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CSR", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "corporate identity", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "rhetorical discourse analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "rhetorical devices", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "The discursive effects of rhetorical devices in H&M's 'Three Pillars of Sustainability'", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202412117735", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", 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"dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": 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