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[{"key": "dc.contributor.advisor", "value": "Paananen, Hanna", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Alapiha, Ville", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-12-05T20:01:45Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-12-05T20:01:45Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/98845", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Alapiha, Ville\nKulttuuriset tekij\u00e4t ja vaikuttamisen periaatteet kalasteluviestien tehokkuuden taustalla\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2024, 60 s.\nKyberturvallisuus, pro gradu -tutkielma \nOhjaaja(t): Paananen, Hanna\n\nKalasteluviestit ovat yksi yleisimmist\u00e4 ja tehokkaimmista kyberrikollisten k\u00e4ytt\u00e4mist\u00e4 vaikuttamiskeinoista. Vaikka aiemmissa tutkimuksissa on k\u00e4sitelty vaikuttamiskeinoja ja Cialdinin vaikuttamisen periaatteita, kulttuuristen tekij\u00f6iden ja vaikuttamisen periaatteiden yhdist\u00e4mist\u00e4 on tutkittu vain v\u00e4h\u00e4n. T\u00e4ss\u00e4 tutkimuksessa analysoitiin, miten Cialdinin vaikuttamisen periaatteet ja Hofsteden kulttuurien ulottuvuudet vaikuttavat kalasteluviestien tehokkuuteen kansainv\u00e4lisess\u00e4 organisaatiossa. Tutkimuksen aineisto koostui 250 000 kalasteluviestist\u00e4, jotka l\u00e4hetettiin yli 50 maahan vuonna 2023 osana organisaation sis\u00e4ist\u00e4 kalasteluviestikampanjaa. Tutkimus tarkasteli kalasteluviestien alttiutta henkil\u00f6st\u00f6ryhmitt\u00e4in, kulttuuristen ulottuvuuksien mukaisesti sek\u00e4 englannin kielitaidon vaikutusta viestien tunnistamiseen. Tulokset osoittavat, ett\u00e4 sosiaalinen todiste oli vahvin vaikuttamisen periaate kaikissa kulttuureissa, mutta erityisen tehokas kollektivistisissa kulttuureissa. Auktoriteetin vaikutus puolestaan vaihteli kulttuurisesti: korkean auktoriteettiet\u00e4isyyden kulttuureissa se oli huomattavan tehokas, kun taas matalan auktoriteettiet\u00e4isyyden kulttuureissa sen vaikutus oli heikompi. Sitoutumisen ja johdonmukaisuuden periaate osoittautui kaikissa kulttuureissa negatiiviseksi vaikuttajaksi. Kielitaito vaikutti alttiuteen siten, ett\u00e4 alhaisempi englannin kielitaito lis\u00e4si klikkausprosenttia, mutta sen vaikutus oli kulttuuritekij\u00f6ihin verrattuna v\u00e4h\u00e4isempi. Tulokset korostavat kulttuuristen tekij\u00f6iden merkityst\u00e4 kalasteluviestien tehokkuudessa ja tarjoavat suosituksia tietoturvakoulutuksen ja torjuntastrategioiden kehitt\u00e4miseksi.\n\nAsiasanat: kalasteluviestit, Cialdinin vaikuttamisen periaatteet, Hofsteden kulttuurien ulottuvuudet, kyberturvallisuus, sosiaalinen manipulointi", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Alapiha, Ville\nCultural factors and principles of influence behind the effectiveness of phishing emails\nJyv\u00e4skyl\u00e4: University of Jyv\u00e4skyl\u00e4, 2024, 60 pp.\nCyber Security, Master\u2019s Thesis\nSupervisor(s): Paananen, Hanna\n\nPhishing emails are among the most common and effective tools cybercriminals use to influence their targets. While previous research has explored persuasion techniques and Cialdini's principles of influence, integrating cultural factors with these principles has received little attention. This study analyzed how Cialdini\u2019s principles of influence and Hofstede\u2019s cultural dimensions affect the effectiveness of phishing emails in an international organization. The dataset comprised 250,000 phishing emails sent to over 50 countries in 2023. The emails were sent as part of a phishing campaign by the organization. The study examined susceptibility to phishing by employee groups, cultural dimensions, and the influence of English language proficiency on identifying phishing messages. The findings reveal that social proof was the most influential principle across all cultures, particularly in collectivist cultures. The impact of authority varied culturally; it was notably strong in high power-distance cultures but weaker in low power-distance cultures. Commitment and consistency, however, emerged as negative influencers across all cultural groups. Language proficiency played a role, with lower English proficiency associated with higher click-through rates, though its effect was less significant than cultural factors. The results highlight the critical role of cultural context in the effectiveness of phishing emails and provide actionable insights for improving cybersecurity training and defense strategies.\n\nKeywords: phishing emails, Cialdini's principles of influence, Hofstede's cultural dimensions, cybersecurity, social engineering", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-12-05T20:01:45Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-12-05T20:01:45Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "68", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Kulttuuriset tekij\u00e4t ja vaikuttamisen periaatteet kalasteluviestien tehokkuuden taustalla", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202412057660", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Kyberturvallisuuden maisteriohjelma", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Master's Degree Programme in Cyber Security", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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