The Impact of Emotional Marketing Strategies on Brand Loyalty Among Young Adults in the Cosmetic Industry
Emotional marketing plays an essential role in shaping consumer behaviour, where brand loyalty is not only influenced by product quality but also by the emotional connections. In a competitive market, cosmetic brands utilize emotional marketing strategies to build connections with young adults by re...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/98627 |