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[{"key": "dc.contributor.advisor", "value": "Kalalahti, Mira", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Heikkinen, Jaana", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-10-31T06:49:06Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-10-31T06:49:06Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/97903", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n kasvatustieteiden pro-gradututkielman tarkoituksena on tutkia sosiaalisen median vaikuttajien itseohjautuvuutta ja sit\u00e4, miten itseohjautuvuuden ulottuvuudet esiintyv\u00e4t heid\u00e4n ty\u00f6ns\u00e4 toteuttamisessa. Tutkimuksen tavoitteena on selvitt\u00e4\u00e4, millaista sosiaalisen median vaikuttajien itseohjautuvuus on teorian valossa sek\u00e4 ovatko vaikuttajat itseohjautuvia. Tutkimuksen oletuksena on, ett\u00e4 vaikuttajana ty\u00f6skentely vaatii yksil\u00f6lt\u00e4 itseohjautuvuuden eri ulottuvuuksien t\u00e4yttymist\u00e4.\n\nTutkimuksen teoreettinen viitekehys pohjautuu keskeisiin itseohjautuvuutta koskeviin teorioihin sek\u00e4 sosiaalisen median kent\u00e4ll\u00e4 tehtyihin tutkimuksiin. Tutkimuksen aineistonkeruumenetelm\u00e4n\u00e4 on k\u00e4ytetty puolistrukturoitua teemahaastattelua. Haastattelut toteutettiin kev\u00e4\u00e4ll\u00e4 2023 et\u00e4haastatteluina. Tutkimuksen aineisto koostuu viiden aktiivisesti sosiaalisessa mediassa toimivan vaikuttajan yksil\u00f6haastatteluihin. Tutkimusaineiston analysointimenetelm\u00e4n\u00e4 on k\u00e4ytetty teoriaohjaavaa temaattista analyysi\u00e4.\n\nTutkimuksen tarkoituksena on tarkastella sosiaalisen median vaikuttajien itseohjautuvuutta heid\u00e4n kokemusten sek\u00e4 ajatustensa kautta. Tutkimuksessa pyrit\u00e4\u00e4n lis\u00e4\u00e4m\u00e4\u00e4n ymm\u00e4rryst\u00e4 siit\u00e4, miten vaikuttajat kokevat ty\u00f6ns\u00e4 tekemisen ja miten t\u00e4m\u00e4 heijastuu itseohjautuvuuteen. Koska vaikuttajien rooli yhteiskunnassamme on kasvamassa sek\u00e4 saamassa yh\u00e4 enemm\u00e4n merkityst\u00e4, on t\u00e4rke\u00e4\u00e4 tutkia ty\u00f6n vaatimuksia sek\u00e4 edellytyksi\u00e4 uudenlaisessa ammattiryhm\u00e4ss\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2024-10-31T06:49:06Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-10-31T06:49:06Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "61", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalisen median vaikuttaja", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalisen median vaikuttajien itseohjautuvuus", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202410316753", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Kasvatustieteiden ja psykologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Education and Psychology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kasvatustieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Education", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Aikuiskasvatus", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Adult Education", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "102", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaikuttajamarkkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "itseohjautuvuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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