Corporate website as a customer relationship management tool : case Company X

Corporate website as a customer relationship management tool case Company X

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Bibliographic Details
Main Author: Porkka, Sanna
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:fin
Published: 2007
Subjects:
customer relationship management
customer value
corporate website
website usability
Markkinointi
Marketing
20423
yritykset
WWW
käytettävyys
Online Access: https://jyx.jyu.fi/handle/123456789/9777

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