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[{"key": "dc.contributor.advisor", "value": "Vehmas, Hanna-Mari", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kokkonen, Simo", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-09-30T08:06:09Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-09-30T08:06:09Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/97302", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Vastuullisuus on noussut viime aikoina merkitt\u00e4v\u00e4ksi puheenaiheeksi yhteiskunnassa ja yrityksiss\u00e4. My\u00f6s urheiluseuroissa vastuulliseen toimintaan kiinnitet\u00e4\u00e4n entist\u00e4 enemm\u00e4n huomiota. Erityisesti yksityisen sektorin urheiluseuroista ja heid\u00e4n tekem\u00e4st\u00e4 vastuullisuusty\u00f6st\u00e4 on olemassa v\u00e4h\u00e4n tietoa. Lis\u00e4ksi ei tunneta sit\u00e4, mink\u00e4lainen rooli vastuullisuustoiminnoilla on yhteisty\u00f6kumppanuuksiin. T\u00e4m\u00e4 tutkimus keskittyy selvitt\u00e4m\u00e4\u00e4n, mink\u00e4lainen rooli vastuullisuudella on urheilun yhteisty\u00f6kumppanuuksissa. \n\nTutkimuksen viitekehys yhdist\u00e4\u00e4 k\u00e4sitteist\u00f6\u00e4 vastuullisuudesta ja sen eri osa-alueista. Lis\u00e4ksi viitekehyksess\u00e4 k\u00e4sitell\u00e4\u00e4n yhteisty\u00f6kumppanuuksia sek\u00e4 niiden luomista. Tutkimuskysymykset keskittyiv\u00e4t selvitt\u00e4m\u00e4\u00e4n, kuinka haastattelijat ymm\u00e4rt\u00e4v\u00e4t vastuullisuuden k\u00e4sitteist\u00f6\u00e4 sek\u00e4 vastuullisuuden vaikutusta yhteisty\u00f6kumppanuuksiin.\n\nAineisto ker\u00e4ttiin kvalitatiivisella teemahaastattelulla. Tutkimukseen haastateltiin kuutta yrityst\u00e4. Kolme heist\u00e4 olivat yksityisen sektorin urheiluseuroja ja kolme yrityst\u00e4 olivat jonkun edell\u00e4 mainitun yhteisty\u00f6kumppaneita, joilta l\u00f6ytyy vastuullisuudesta tietoa omilta verkkosivuiltaan. Litteroitua aineistoa analysoitiin temaattisen sis\u00e4ll\u00f6nanalyysinmenetelmin.\n\nTutkimustulokset osoittivat, ett\u00e4 yksityisen sektorin urheiluseurojen vastuullisuusty\u00f6ll\u00e4 on selke\u00e4 merkitys yhteisty\u00f6kumppanuuksien luomiseen, laajuuteen sek\u00e4 parempaan sitouttamiseen. Yhteisty\u00f6kumppanit n\u00e4kev\u00e4t vastuullisuusty\u00f6ss\u00e4 positiivista hy\u00f6ty\u00e4 niin imagollisesti kuin viestinn\u00e4llisesti. Urheiluseurojen kannattaa panostaan vastuullisuuteen tulevaisuudessa, keskittyen erityisesti sosiaalisen vastuullisuuteen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "In contemporary societies, responsibility has become a major topic of discussion within companies. Sports clubs are also paying more and more attention to responsible behavior. Little is known about sports clubs, particularly in the private sector, and the Corporate Social Responsibility (CSR) work they do. Moreover, the role of CSR activities in partnerships is not well known. This study focuses on exploring the role that CSR plays in sport partnerships. \n\nThe study combines conceptual frameworks from both responsibility and its different dimensions. The framework also addresses partnerships and their creation, drawing on the literature to examine the role of responsibility in partnership building and engagement. The research questions focused on how the interviewees understand the concept of responsibility and the role of responsibility in partnerships now and in the future.\n\nThe data was collected through qualitative theme interviews. Six companies were interviewed for the study. Three of them were private sector sports clubs and three companies were partners of one of the above-mentioned companies, which have information on CSR on their websites. The transcribed data was analysed with the means of thematic content analysis.\n\nThe results showed that the CSR work of private sector sports clubs has a clear role in creating partnerships and improving engagement. The partners see positive benefits in terms of both image and communication. In addition, the study shows that responsibility work can also have a positive impact on the size of the partnership. Sports clubs would benefit from investing in responsibility in the future. In particular, sports clubs should invest in social responsibility.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-09-30T08:06:08Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-09-30T08:06:09Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "83", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "CC BY 4.0", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "The role of private sector sports clubs\u2019 Corporate Social Responsibility (CSR) activities on partnerships", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202409306175", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Specialisation in Economics and Business Administration", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Specialisation in Economics and Business Administration", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://creativecommons.org/licenses/by/4.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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