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[{"key": "dc.contributor.advisor", "value": "Kyt\u00f6l\u00e4 , Samu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Saarinen, Amanda", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-07-04T11:38:01Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-07-04T11:38:01Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/96308", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "WWF ja Greenpeace ovat vanhoja ja globaalisti arvostettuja ymp\u00e4rist\u00f6organisaatioita, joilla on t\u00e4rke\u00e4 rooli ymp\u00e4rist\u00f6ongelmien ratkomisessa. Organisaatiot tekev\u00e4t koulutusty\u00f6t\u00e4, osallistuvat politiikkaan, suojelevat biodiversiteetti\u00e4 ja tuottavat uutta tietoa ymp\u00e4rist\u00f6st\u00e4 p\u00e4\u00e4asiallisesti lahjoitusvaroin ja vapaaehtoisvoimin. Varojen tulonl\u00e4hde nostaa esille yleis\u00f6\u00f6n vetoavan retoriikan tarpeen, jotta lahjoituksia saadaan toiminnan jatkumiseksi. T\u00e4m\u00e4n tutkielman tavoitteena on selvitt\u00e4\u00e4, millaista retoriikkaa Iso-Britanniassa toimivat WWF UK ja Greenpeace UK k\u00e4ytt\u00e4v\u00e4t Instagram-julkaisuissaan aktivoidakseen mahdollisia lahjoittajia. Pyrkimyksen\u00e4 on analysoida julkaisuja laadullisen sis\u00e4ll\u00f6nanalyysin ja kuva-analyysin kautta ja selvitt\u00e4\u00e4, onko organisaatioiden retoriikassa eroavaisuuksia. Ymp\u00e4rist\u00f6organisaatioiden retoriikan tutkiminen syvent\u00e4\u00e4 my\u00f6s ymm\u00e4rryst\u00e4 ekolingvistiikan tutkimusalueella, jossa kielell\u00e4 n\u00e4hd\u00e4\u00e4n olevan ratkaiseva rooli ymp\u00e4rist\u00f6ongelmien ratkaisemisessa. Tulosten perusteella, Greenpeace UK ja WWF UK vaikuttavat hy\u00f6dynt\u00e4v\u00e4n sek\u00e4 kuvissa ett\u00e4 kuvateksteiss\u00e4 erityisesti Aristoteleen retoriikan kolmijakoa (ethos, pathos, logos). Lis\u00e4ksi analyysiss\u00e4 nousee esille monia muita retorisia keinoja, kuten retorisia kysymyksi\u00e4 ja metaforia, joiden avulla organisaatiot pyrkiv\u00e4t her\u00e4tt\u00e4m\u00e4\u00e4n lukijassa mielenkiintoa, el\u00e4v\u00f6itt\u00e4m\u00e4\u00e4n julkaisuja ja tehostamaan niiden vaikuttavuutta. Mahdollinen jatkotutkimuskohde olisi perehty\u00e4 esimerkiksi sellaisiin julkaisuihin, jotka sis\u00e4lt\u00e4v\u00e4t useampia kuvia, sill\u00e4 niihin sis\u00e4ltyy muun muassa mahdollisuus k\u00e4ytt\u00e4\u00e4 monipuolisemmin erilaisia retorisia keinoja. Lis\u00e4ksi olisi mielenkiintoista tarkastella, muuttuuko organisaatioiden k\u00e4ytt\u00e4m\u00e4 retoriikka esimerkiksi akuuttien ymp\u00e4rist\u00f6kriisien tai organisaatioon kohdistuvien ulkoisten tekij\u00f6iden kuten oikeusk\u00e4yntien my\u00f6t\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2024-07-04T11:38:01Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-07-04T11:38:01Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "63", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "environmental organisations", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ecolinguistics", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "WWF", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Greenpeace", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "In words and images: Interpreting the rhetoric of WWF UK's and Greenpeace UK's Instagram posts", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202407045135", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Instagram", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retoriikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "luonnonsuojeluj\u00e4rjest\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Instagram", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "rhetoric", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "environmental protection organisations", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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