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[{"key": "dc.contributor.advisor", "value": "Valentini, Chiara", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Fuentes, Laura Maria", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-06-26T15:16:04Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-06-26T15:16:04Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/96172", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "TikTokista on tullut t\u00e4rke\u00e4 toimija globaalilla musiikkialalla viime vuosina ja yksi viraali laulu alustalla voi k\u00e4yt\u00e4nn\u00f6ss\u00e4 yhdess\u00e4 y\u00f6ss\u00e4 katapultata artistin kaupalliseen ja lista-menestykseen. Alusta on kehittynyt t\u00e4rke\u00e4ksi kanavaksi l\u00f6yt\u00e4\u00e4 musiikkia sek\u00e4 tehokkaaksi musiikin markkinointity\u00f6kaluksi ja sovellus vaikuttaa t\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 l\u00e4hes kaikkiin musiikkialan osa-alueisiin aina fyysisit\u00e4 myynneist\u00e4 artistien ja fanien v\u00e4liseen vuorovaikutukseen asti.\n\nTikTokissa, jossa \u00e4\u00e4ni on sovelluksen k\u00e4ytt\u00f6kokemuksen keski\u00f6ss\u00e4, kappaleet levi\u00e4v\u00e4t k\u00e4ytt\u00e4jien luoman sis\u00e4ll\u00f6n kautta \u2013 sovelluksen k\u00e4ytt\u00e4j\u00e4t luovat videoita erilaisilla \u00e4\u00e4ni-raidoilla levitt\u00e4en raitaa yleis\u00f6lleen ja t\u00e4ten kannustaen heit\u00e4 luomaan omaa videosis\u00e4lt\u00f6\u00e4\u00e4n raitaa k\u00e4ytt\u00e4en. T\u00e4ll\u00e4 ainutlaatuisella konseptilla TikTok on aktiivisesti ohjaamassa musiikkimarkkinointia pois perinteisest\u00e4 yhteisluontimallista malliksi, jonka ytimess\u00e4 on k\u00e4ytt\u00e4jien luoma sis\u00e4lt\u00f6. Seuraamuksena yleis\u00f6ns\u00e4 yksityiskohtainen tunteminen on kehittynyt avainteht\u00e4v\u00e4ksi jokaiselle, joka on kiinnostunut musiikin promootiosta TikTok alustalla t\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4. Heijastaakseen valoa edes yhteen musiikkiyhteis\u00f6\u00f6n alustalla, t\u00e4m\u00e4 tutkimus tarkastelee yksityiskohtaisesti suomalaista hip hop yhteis\u00f6\u00e4, sen tuottamaa sis\u00e4lt\u00f6\u00e4 ja tapoja k\u00e4ytt\u00e4\u00e4 musiikkia TikTokissa. T\u00e4t\u00e4 yhteis\u00f6\u00e4 tarkastellaan t\u00e4ss\u00e4 tutkimuksessa digitaalisen etnografian ja laadullisen sis\u00e4lt\u00f6analyysin avulla. T\u00e4m\u00e4n tutkimuksen p\u00e4\u00e4l\u00f6yd\u00f6kset sis\u00e4lt\u00e4v\u00e4t esimerkiksi l\u00f6yd\u00f6ksen siit\u00e4, ett\u00e4 suomalaisen hip hop yhteis\u00f6n j\u00e4senet TikTokissa k\u00e4ytt\u00e4ytyv\u00e4t ik\u00e4\u00e4n kuin musiikkikuraattorit ja k\u00e4ytt\u00e4v\u00e4t enimm\u00e4kseen musiikkia, joka on \u00e4skett\u00e4in julkaistua ja uusien artistien tuottamaa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "TikTok has become a key player in the global music industry in recent years. One viral song trend on TikTok can almost overnight catapult an artist into massive commercial and chart success. Not only is the social media platform now a major channel for music discovery as well as a powerful music marketing tool, but the app now affects almost every aspect of the industry from physical sales all the way to how artists and fans interact with each other.\n\nOn TikTok where audio is at the very center of the app design and user experience, songs spread through user-generated content \u2013 users of the app create videos using different audio tracks or \u201cSounds\u201d spreading the audio to their audience and encouraging them to create their own videos using the same track. With this unique app concept, TikTok is changing music marketing from the traditional social media co-creation model to a model with user-generated content at its core. This means, that for anyone interested in music promotion on the platform, knowing one\u2019s audience is key when it comes to successful corporate communication efforts. For this reason, this study aims to shed light on one music community in particular \u2013 the Finnish hip hop community \u2013 on the platform to give one example of a detailed account of a TikTok music community and its culture when it comes to content creation and ways of using music. This study investigates this matter through digital ethnography and qualitative content analysis. The key findings of this study include (but are not limited to) the discovery that members of the Finnish hip hop community on TikTok perform much in the same way as music curators and mostly use and discuss music that is fresh and created by new artists.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-06-26T15:16:04Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-06-26T15:16:04Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "91", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "TikTok, Music, and User-Generated Content: A Qualitative Study on Finnish Hip Hop Content on TikTok", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202406265016", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/en/workspaces/facilities/facilities#autotoc-item-autotoc-2).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat#autotoc-item-autotoc-2.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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