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[{"key": "dc.contributor.author", "value": "Vainio, Otto", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-06-24T06:02:18Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-06-24T06:02:18Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/96097", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Steroidien k\u00e4ytt\u00f6 on lis\u00e4\u00e4ntynyt runsaasti kehonrakennuksen ulkopuolella ja sosiaalisen median rooli tiedonv\u00e4lityksess\u00e4 on korostunut, mik\u00e4 antaa vaikuttajille merkitt\u00e4v\u00e4n vaikutusvallan. Tutkimuksen tavoitteena oli selvitt\u00e4\u00e4, miten fitness-vaikuttajat k\u00e4sittelev\u00e4t steroideja. Tutkimus pyrki ymm\u00e4rt\u00e4m\u00e4\u00e4n steroideihin liittyvien diskurssien vaikutuksia ja tarjoamaan uuden n\u00e4k\u00f6kulman terveysviestint\u00e4\u00e4n.\nTutkimus toteutettiin analysoimalla kahdeksaa YouTube-videota, jotka olivat per\u00e4isin viidelt\u00e4 fitness-vaikuttajalta. Tutkimuksessa hy\u00f6dynnettiin diskurssianalyysin ja laadullisen sis\u00e4ll\u00f6nanalyysin yhdistelm\u00e4\u00e4. Analyysi sis\u00e4lsi genrepiirteiden sek\u00e4 ideologisten positioiden tarkastelua aineistosta yleisimmin nousseiden teemojen kontekstissa.\nVideoiden sis\u00e4lt\u00f6 luokiteltiin p\u00e4\u00e4asiallisesti opetukselliseksi. Vaikuttajat opettivat katsojia sek\u00e4 tieteellisen tiedon ett\u00e4 anekdoottien avulla. He rakensivat auktoriteettiaan esittelem\u00e4ll\u00e4 edistynytt\u00e4 urheilusaavutuksiaan sek\u00e4 akateemisia saavutuksiaan. Kohdeyleis\u00f6 koostui p\u00e4\u00e4asiassa henkil\u00f6ist\u00e4 jotka ovat satunnaisesti mukana fitneksess\u00e4. Analyysiss\u00e4 havaittiin my\u00f6s miespainotteisuus, mik\u00e4 voi johtua sukupuolittuneista k\u00e4sityksist\u00e4 fitness-alalla.\nKeskeisiksi teemoiksi nousivat \u201dvastuullisen steroidien k\u00e4yt\u00f6n ehdot\u201d, \u201dnaturaali vs. tehostettu harjoittelu\u201d, \u201dsteroidien haittavaikutukset\u201d sek\u00e4 \u201dsteroidien k\u00e4yt\u00f6n ohjeistus ja eettiset n\u00e4k\u00f6kohdat\u201d. Vaikuttajat ilmaisivat vaihtelevia ja toisinaan ristiriitaisia ideologisia kantoja n\u00e4iden teemojen sis\u00e4ll\u00e4. Ennakkoehdot vastuulliselle steroidien k\u00e4yt\u00f6lle olivat usein subjektiivisia. Luonnollisen vs. tehostetun harjoittelun kehyst\u00e4minen vaihteli suuresti; jotkut vaikuttajat v\u00e4h\u00e4tteliv\u00e4t luonnollisen harjoittelun potentiaalia, kun taas toiset korostivat sit\u00e4. Steroidien k\u00e4yt\u00f6n l\u00e4pin\u00e4kyvyytt\u00e4 korostettiin voimakkaasti. Steroidit kehystettiin vaarallisiksi, mutta eritt\u00e4in tehokkaiksi, ja psykologiset sivuvaikutukset mainittiin usein toissijaisina.\nSteroideja k\u00e4sittelev\u00e4 sis\u00e4lt\u00f6 YouTubessa saattaa tahattomasti normalisoida ja edist\u00e4\u00e4 steroidien k\u00e4ytt\u00f6\u00e4. Tarvitaan lis\u00e4\u00e4 tutkimustietoa katsojien k\u00e4ytt\u00e4ytymisen ja vaikuttajien viestinn\u00e4n sek\u00e4 henkil\u00f6br\u00e4ndin v\u00e4listen yhteyksien selvitt\u00e4miseksi. T\u00e4m\u00e4n lis\u00e4ksi esimerkiksi algoritmien vaikutusta terveysviestint\u00e4\u00e4n sosiaalisen median alustoilla tulee tutkia.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2024-06-24T06:02:18Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-06-24T06:02:18Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "68", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "vaikuttajat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Social media influencers\u2019 discourse on steroids : role models or cautionary tales?", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202406244933", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssianalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mediatutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "somevaikuttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "steroidit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "englannin kieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "discourse analysis", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media studies", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media influencers", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "discourse", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "steroids", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digital media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "English language", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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