Dimensions of Performance Measurement in Digital Content Marketing
Companies strive to facilitate a customer-centric approach in their marketing efforts in a tight, competitive environment. As a result, digital content marketing (DCM) has become an essential marketing attribute in organizations with its inbound logic of attracting customers. However, marketers face...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/96087 |