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[{"key": "dc.contributor.advisor", "value": "Asunta, Laura", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lampi, Krista", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-06-20T11:12:58Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-06-20T11:12:58Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/96086", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 pro gradu -tutkielmassa tutkitaan, millaisia k\u00e4sityksi\u00e4 viestint\u00e4- ja pr-alan konsulteista on suomalaisessa liike-el\u00e4m\u00e4ss\u00e4. Tutkielman teoreettista viitekehyst\u00e4 k\u00e4yd\u00e4\u00e4n l\u00e4pi professionalisaation sek\u00e4 agentti-, strukturaatio- ja kentt\u00e4teorioiden kautta. Teoreettisessa viitekehyksess\u00e4 esitell\u00e4\u00e4n my\u00f6s viestint\u00e4- ja pr-ammattilaisten ristiriitainen rooli, ulkoistaminen liiketoiminnallisena ratkaisuna, maine liiketoiminnan resurssina sek\u00e4 media mielikuvien rakentajana.\n\nTutkimus toteutettiin q-metodologisena tutkimuksena. Aineistonhankinta aloitettiin keskusteluavaruuden kartoittamisella, jonka perusteella muodostettiin v\u00e4itt\u00e4m\u00e4otos ja taustakysymykset. Tutkittavaksi ryhm\u00e4ksi valikoitiin Helsingin kauppakamarin valiokuntien j\u00e4senet, sill\u00e4 he edustavat laajasti suomalaista liike-el\u00e4m\u00e4\u00e4 ja ovat potentiaalisia viestint\u00e4- ja pr-palveluiden ostajia. Aineistonkeruu ja analyysi toteutettiin QMethod Software -alustalla. Analyysiss\u00e4 muodostettiin korrelaatiomatriisi ja faktorit eroteltiin k\u00e4ytt\u00e4m\u00e4ll\u00e4 sentroidianalyysi\u00e4. Aineiston analyysia jatkettiin kahdella faktorilla, jotka rotatoitiin varimax-rotaation avulla.\n\nEnsimm\u00e4isess\u00e4 faktorissa viestint\u00e4- ja pr-konsultit n\u00e4htiin ensisijaisesti yrityksen kehitt\u00e4jin\u00e4 ja lis\u00e4resurssina. Toisessa, kriittisemm\u00e4ss\u00e4 faktorissa alan konsultit miellettiin ongelmallisiksi mutta hy\u00f6dyllisiksi toimijoiksi. Tutkimuksen tuloksien perusteella todettiin, ett\u00e4 kyseisten liike-el\u00e4m\u00e4n edustajien keskuudessa viestint\u00e4- ja pr-konsultteihin liitettiin sek\u00e4 my\u00f6nteisi\u00e4 ett\u00e4 kriittisi\u00e4 n\u00e4kemyksi\u00e4. Tutkimuksen tulokset lis\u00e4\u00e4v\u00e4t ymm\u00e4rryst\u00e4 siit\u00e4, miten konsultteihin liittyv\u00e4t mielikuvat ja odotukset vaihtelevat kyseisess\u00e4 liike-el\u00e4m\u00e4n otoksessa. T\u00e4m\u00e4 voi edist\u00e4\u00e4 laajempaa ymm\u00e4rryst\u00e4 konsultointialan dynamiikasta ja roolista nykyaikaisessa liiketoimintaymp\u00e4rist\u00f6ss\u00e4 ja yhteiskunnassa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-06-20T11:12:58Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-06-20T11:12:58Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "52", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "CC BY 4.0", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "K\u00e4sityksi\u00e4 viestint\u00e4konsulteista \u2013 Q-menetelm\u00e4llinen tutkimus", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202406204923", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://creativecommons.org/licenses/by/4.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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