| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Niininen, Outi", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Laurila, Joonas", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-06-20T11:12:38Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-06-20T11:12:38Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/96085", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Teknologian kehittyess\u00e4 mahdollisuudet tiedon ker\u00e4\u00e4miseen, s\u00e4il\u00f6miseen ja k\u00e4sittelyyn lis\u00e4\u00e4ntyv\u00e4t. Big datalla viitataan m\u00e4\u00e4r\u00e4lt\u00e4\u00e4n, nopeudeltaan ja vaihtelevuudeltaan suureen dataan, jonka k\u00e4sittelyyn tarvitaan uudenlaisia keinoja. Markkinoinnissa on jo kauan pyritty tekem\u00e4\u00e4n tietoon perustuvia p\u00e4\u00e4t\u00f6ksi\u00e4, joiden tulokset ovat mitattavissa. Kuluttajista ker\u00e4tt\u00e4v\u00e4 data mahdollistaa kustannustehokkaamman markkinoinnin, mutta sen k\u00e4sittely her\u00e4tt\u00e4\u00e4 kysymyksi\u00e4 kuluttajien yksityisyyteen liittyen. T\u00e4ss\u00e4 tutkimuksessa selvitet\u00e4\u00e4n data-analyytikkojen ja digimarkkinoijien ajatuksia big datan markkinointik\u00e4yt\u00f6n hy\u00f6dyist\u00e4, haitoista ja haasteista. Tutkimusaineisto ker\u00e4ttiin asiantuntijahaastatteluilla ja vastauksia analysoitiin aineistopohjaisesti. Tutkimukseen osallistuneet asiantuntijat ovat sit\u00e4 mielt\u00e4, ett\u00e4 tietoisuutta datan ker\u00e4\u00e4misest\u00e4 ja k\u00e4sittelyst\u00e4 on lis\u00e4tt\u00e4v\u00e4, jotta potentiaalisia haittoja voidaan minimoida. My\u00f6s yritysten on lis\u00e4tt\u00e4v\u00e4 osaamistaan, jotta ne voivat varmistaa toimivansa turvallisella ja lain mukaisella tavalla. Osaamisen puute johtaa yritysten ep\u00e4onnistumiseen lains\u00e4\u00e4d\u00e4nn\u00f6n noudattamisessa, eik\u00e4 viranomaisilla riit\u00e4 resursseja valvoa kaikkia. Kunhan mahdollisia haittoja saadaan v\u00e4hennetty\u00e4, big datasta on hy\u00f6ty\u00e4 sek\u00e4 yrityksille ett\u00e4 kuluttajille.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-06-20T11:12:38Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-06-20T11:12:38Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "59", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Big data kuluttajien yksityisyyden n\u00e4k\u00f6kulmasta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202406204922", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|