Construction of Baloch Ethnic Identity In Music on Social Media Platform YouTube

This study investigates the construction of Baloch ethnic identity through the social media platform YouTube. The topic of ethnic minorities and their suppression has been extensively researched but there is little research on the issue of ethnic minorities in Pakistan. Secondly, suppressed ethnic m...

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Main Author: Baloch, Marvi
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2024
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/96061
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author Baloch, Marvi
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä
author_facet Baloch, Marvi Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Baloch, Marvi Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä
author_sort Baloch, Marvi
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description This study investigates the construction of Baloch ethnic identity through the social media platform YouTube. The topic of ethnic minorities and their suppression has been extensively researched but there is little research on the issue of ethnic minorities in Pakistan. Secondly, suppressed ethnic minorities also use music as a medium to represent their issues (e.g. Fadel, 2022; Clough, 2018), however, there is no research available on the use of the social media platform YouTube to represent Baloch ethnic groups. The present study probes the question of how Baloch musicians use music to construct their ethnic identity and ethnic conflict through the social media platform YouTube. The data set consists of eight music videos, which are available on YouTube. The data was collected through a purposive sampling technique. To analyze the data, the thematic analysis method was used. The data produced two main themes along with sub-themes. The analysis of data showed that YouTube provides a medium for Baloch artists to present the cultural, political, and economic situation of Baluchistan. The results of state suppression against minority groups are the cultivation of rebellious sentiments and voicing against the enforced disappearance. Music is playing a peaceful way and catalyst to convey the grievances of the Baloch people and remind their people about the atrocities and courage. Moreover, cultural identity components like the Baloch code of conduct are emphasized in the songs. Music helps musicians to navigate their cultural laws. This study will help to understand the significance of cultural creativity in promoting unity, creating awareness, and addressing systematic inequalities
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spellingShingle Baloch, Marvi Construction of Baloch Ethnic Identity In Music on Social Media Platform YouTube suppression Baloch ethnicity Intercultural Communication (maisteriohjelma) Master's Degree Programme in Intercultural Communication 3134 sosiaalinen media etniset vähemmistöt musiikki etnisyys YouTube etninen identiteetti vähemmistöt identiteetti social media ethnic minorities music ethnicity ethnic identity minorities identity (mental objects)
title Construction of Baloch Ethnic Identity In Music on Social Media Platform YouTube
title_full Construction of Baloch Ethnic Identity In Music on Social Media Platform YouTube
title_fullStr Construction of Baloch Ethnic Identity In Music on Social Media Platform YouTube Construction of Baloch Ethnic Identity In Music on Social Media Platform YouTube
title_full_unstemmed Construction of Baloch Ethnic Identity In Music on Social Media Platform YouTube Construction of Baloch Ethnic Identity In Music on Social Media Platform YouTube
title_short Construction of Baloch Ethnic Identity In Music on Social Media Platform YouTube
title_sort construction of baloch ethnic identity in music on social media platform youtube
title_txtP Construction of Baloch Ethnic Identity In Music on Social Media Platform YouTube
topic suppression Baloch ethnicity Intercultural Communication (maisteriohjelma) Master's Degree Programme in Intercultural Communication 3134 sosiaalinen media etniset vähemmistöt musiikki etnisyys YouTube etninen identiteetti vähemmistöt identiteetti social media ethnic minorities music ethnicity ethnic identity minorities identity (mental objects)
topic_facet 3134 Baloch ethnicity Intercultural Communication (maisteriohjelma) Master's Degree Programme in Intercultural Communication YouTube ethnic identity ethnic minorities ethnicity etninen identiteetti etniset vähemmistöt etnisyys identiteetti identity (mental objects) minorities music musiikki social media sosiaalinen media suppression vähemmistöt
url https://jyx.jyu.fi/handle/123456789/96061 http://www.urn.fi/URN:NBN:fi:jyu-202406204825
work_keys_str_mv AT balochmarvi constructionofbalochethnicidentityinmusiconsocialmediaplatformyoutube