Omnichannel marketing in the retailing landscape
Today consumers are expecting more coherent customer experiences across online and offline channels to leverage the positive effects of both channels. Omnichannel marketing has met these expectations as it has been defined as integrated customer experience via communication and distribution channels...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/96047 |