Leveraging Corporate Social Responsibility (CSR) to Address Eco-Anxiety

The purpose of this study is to explore the potential intersection of Corporate Social Responsibility (CSR) and eco-anxiety and how the CSR as a concept can be leveraged if ecopsychological dimensions are considered and incorporated into its framework. During the research, an exploratory and a casua...

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Main Author: Marczinka, László
Other Authors: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2024
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/96006
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author Marczinka, László
author2 Jyväskylän yliopiston kauppakorkeakoulu Jyväskylä University School of Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_facet Marczinka, László Jyväskylän yliopiston kauppakorkeakoulu Jyväskylä University School of Business and Economics University of Jyväskylä Jyväskylän yliopisto Marczinka, László Jyväskylän yliopiston kauppakorkeakoulu Jyväskylä University School of Business and Economics University of Jyväskylä Jyväskylän yliopisto
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description The purpose of this study is to explore the potential intersection of Corporate Social Responsibility (CSR) and eco-anxiety and how the CSR as a concept can be leveraged if ecopsychological dimensions are considered and incorporated into its framework. During the research, an exploratory and a casual question are guiding the research process which are: RQ1: What could be the strategies and practices employed by companies to address eco-anxiety for internal stakeholders? RQ2: To what extent are Corporate Social Responsibility (CSR) initiatives of Patagonia trying to address eco-anxiety. The literature review offers a comprehensive analysis of existing literature, introducing various perspectives and definitions related to eco-anxiety and CSR. This thesis employs a theory-driven content analysis approach to investigate the relationship between eco-anxiety and CSR practices. Furthermore, it provides an analysis on how CSR initiatives by Patagonia are aligning with addressing eco-anxiety among different stakeholders. In addition, the research provides a list of practices to alleviate eco-anxiety introduced in an individual approach which consist of 16 initiatives classified into 4 groups, namely “Physical and emotional”, “Proactive, sustainable”, “Educational and professional” and “Community based” practices. During the research, this list is translated into an organizational approach, entailing 16 initiatives and 4 new groups namely: “well-being and supportive”, “policies and organizational”, “awareness and educational”, “community engagement and collaborative” practices in the context of internal stakeholders to establish a guideline for different business entities. By examining individual and organizational practices to mitigate eco-anxiety and linking them to CSR strategies, the study contributes to advancing theoretical understanding in the fields of ecopsychology, CSR, and employee well-being. The conclusion sections aim to answer the research questions and draw key findings. The findings highlight the strengths and challenges of current CSR initiatives, eco-anxiety and dovetailing the two terms, emphasizing the need for integrated approaches that prioritize stakeholder well-being alongside environmental sustainability. The recommendations for future research and the limitations of the study are mentioned.
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During the research, an exploratory and a casual question are guiding the research process which are: RQ1: What could be the strategies and practices employed by companies to address eco-anxiety for internal stakeholders? RQ2: To what extent are Corporate Social Responsibility (CSR) initiatives of Patagonia trying to address eco-anxiety. The literature review offers a comprehensive analysis of existing literature, introducing various perspectives and definitions related to eco-anxiety and CSR. This thesis employs a theory-driven content analysis approach to investigate the relationship between eco-anxiety and CSR practices. Furthermore, it provides an analysis on how CSR initiatives by Patagonia are aligning with addressing eco-anxiety among different stakeholders. In addition, the research provides a list of practices to alleviate eco-anxiety introduced in an individual approach which consist of 16 initiatives classified into 4 groups, namely \u201cPhysical and emotional\u201d, \u201cProactive, sustainable\u201d, \u201cEducational and professional\u201d and \u201cCommunity based\u201d practices. During the research, this list is translated into an organizational approach, entailing 16 initiatives and 4 new groups namely: \u201cwell-being and supportive\u201d, \u201cpolicies and organizational\u201d, \u201cawareness and educational\u201d, \u201ccommunity engagement and collaborative\u201d practices in the context of internal stakeholders to establish a guideline for different business entities. By examining individual and organizational practices to mitigate eco-anxiety and linking them to CSR strategies, the study contributes to advancing theoretical understanding in the fields of ecopsychology, CSR, and employee well-being. 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spellingShingle Marczinka, László Leveraging Corporate Social Responsibility (CSR) to Address Eco-Anxiety Corporate Environmental Management Yritysten ympäristöjohtaminen
title Leveraging Corporate Social Responsibility (CSR) to Address Eco-Anxiety
title_full Leveraging Corporate Social Responsibility (CSR) to Address Eco-Anxiety
title_fullStr Leveraging Corporate Social Responsibility (CSR) to Address Eco-Anxiety Leveraging Corporate Social Responsibility (CSR) to Address Eco-Anxiety
title_full_unstemmed Leveraging Corporate Social Responsibility (CSR) to Address Eco-Anxiety Leveraging Corporate Social Responsibility (CSR) to Address Eco-Anxiety
title_short Leveraging Corporate Social Responsibility (CSR) to Address Eco-Anxiety
title_sort leveraging corporate social responsibility csr to address eco anxiety
title_txtP Leveraging Corporate Social Responsibility (CSR) to Address Eco-Anxiety
topic Corporate Environmental Management Yritysten ympäristöjohtaminen
topic_facet Corporate Environmental Management Yritysten ympäristöjohtaminen
url https://jyx.jyu.fi/handle/123456789/96006 http://www.urn.fi/URN:NBN:fi:jyu-202406184772
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