Sustainability strategy implementation and employee adoption: Case study of a global home furnishing retail chain

This thesis investigates the implementation and adoption of sustainability strategies within a global home furnishing retail chain in Finland, focusing particularly on the challenges and enablers. The theoretical background is rooted in corporate sustainability, emphasizing the urgent need for retai...

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Main Author: Annila, Johanna Vilhelmiina
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2024
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/95972
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author Annila, Johanna Vilhelmiina
author2 Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto
author_facet Annila, Johanna Vilhelmiina Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto Annila, Johanna Vilhelmiina Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto
author_sort Annila, Johanna Vilhelmiina
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description This thesis investigates the implementation and adoption of sustainability strategies within a global home furnishing retail chain in Finland, focusing particularly on the challenges and enablers. The theoretical background is rooted in corporate sustainability, emphasizing the urgent need for retail industries to address environmental, social, and economic challenges through effective sustainability strategy implementation. This study integrates concepts from change management and organizational behaviour, examining how these areas intersect to affect strategy implementation at the employee level. Using a mixed-methods approach, this research combines quantitative data from an online survey with qualitative insights from semi-structured interviews to give a clear understanding of the internal factors impacting the adoption of sustainability initiatives. This combination offers a comprehensive understanding of the internal processes influencing the adoption of sustainability initiatives. The findings reveal significant barriers such as communication gaps, inadequate training, and low levels of employee engagement, all of which hinder the effective adoption of sustainability strategies. The results underscore the critical roles of tailored communication and strong transformational leadership in successfully embedding sustainability initiatives into daily operations and employee behaviours. This study provides insight to the field of Corporate Environmental Management by mapping the intricate relationship between strategy implementation and employee adoption within the retail sector. It offers practical recommendations for improving communication strategies and training programs, which are essential to integrating sustainability deeply into business practices.
first_indexed 2024-09-11T08:50:27Z
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spellingShingle Annila, Johanna Vilhelmiina Sustainability strategy implementation and employee adoption: Case study of a global home furnishing retail chain Corporate Environmental Management Yritysten ympäristöjohtaminen
title Sustainability strategy implementation and employee adoption: Case study of a global home furnishing retail chain
title_full Sustainability strategy implementation and employee adoption: Case study of a global home furnishing retail chain
title_fullStr Sustainability strategy implementation and employee adoption: Case study of a global home furnishing retail chain Sustainability strategy implementation and employee adoption: Case study of a global home furnishing retail chain
title_full_unstemmed Sustainability strategy implementation and employee adoption: Case study of a global home furnishing retail chain Sustainability strategy implementation and employee adoption: Case study of a global home furnishing retail chain
title_short Sustainability strategy implementation and employee adoption: Case study of a global home furnishing retail chain
title_sort sustainability strategy implementation and employee adoption case study of a global home furnishing retail chain
title_txtP Sustainability strategy implementation and employee adoption: Case study of a global home furnishing retail chain
topic Corporate Environmental Management Yritysten ympäristöjohtaminen
topic_facet Corporate Environmental Management Yritysten ympäristöjohtaminen
url https://jyx.jyu.fi/handle/123456789/95972 http://www.urn.fi/URN:NBN:fi:jyu-202406174738
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