| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Vuorinen, Jukka", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kautto, Emma Oona Vilhelmiina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-06-17T07:59:56Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-06-17T07:59:56Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/95946", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Generative artificial intelligence is here to stay, and an increasing number of content producers have adopted various generative artificial intelligence applications in their work. As the name suggests, generative artificial intelligence is an application of artificial intelligence that enables the creation of various types of content, such as text, images, sound, and videos. In terms of content marketing and content production in general, previous research has already identified various use cases for generative artificial intelligence and its concrete benefits. However, the utilization of generative artificial intelligence in content production also involves certain identified risks and responsibility issues. This master's thesis focuses on examining how generative artificial intelligence can be utilized in content production and the identified questions related to the responsible use of generative artificial intelligence based on the experiences of content producers themselves. This study aimed to review previous literature and research material on the subject through a literature review and summarize the key observations and research findings. In addition to the literature review, a qualitative interview study was conducted, involving a total of seven professionals in content production, marketing, and communication. The interviews were conducted as semi-structured interviews. The interview material was analyzed by thematic analysis, and the analysis was deepened using Greimas' actantial model. The results of the study support the observations made in previous research, including the ways generative artificial intelligence is utilized and the identified questions related to the responsible use of generative artificial intelligence. Key benefits identified in this research include speeding up content production, cost efficiency, and assistance with content ideation. The main responsibility issues were related to the accuracy of the content, information security, and copyright issues. The results provide new information about more detailed use cases, the factors supporting and hindering the use of generative artificial intelligence in content production, and the questions related to the responsible use of generative artificial intelligence that content producers have encountered while working with generative artificial intelligence. The results offer new insights and ideas related to the utilization of generative artificial intelligence, considering the key responsibility issues.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Generatiivinen teko\u00e4ly on tullut j\u00e4\u00e4d\u00e4kseen ja yh\u00e4 useammat sis\u00e4ll\u00f6ntuottajat ovat ottaneet ty\u00f6ss\u00e4\u00e4n k\u00e4ytt\u00f6\u00f6n erilaisia generatiivisen teko\u00e4lyn sovelluksia. Generatiivinen teko\u00e4ly on nimens\u00e4 mukaisesti sellainen teko\u00e4lyn sovellus, jonka avulla voidaan luoda erilaisia sis\u00e4lt\u00f6j\u00e4, kuten esimerkiksi teksti\u00e4, kuvia, \u00e4\u00e4nt\u00e4 ja videoita. Sis\u00e4lt\u00f6markkinoinnin ja yleisesti sis\u00e4ll\u00f6ntuotannon osalta on aiemman tutkimuksen kautta tunnistettu jo erilaisia generatiivisen teko\u00e4lyn k\u00e4ytt\u00f6kohteita ja sen tuomia konkreettisia hy\u00f6tyj\u00e4. Generatiivisen teko\u00e4lyn hy\u00f6dynt\u00e4miseen sis\u00e4ll\u00f6ntuotannossa liittyy kuitenkin my\u00f6s tiettyj\u00e4 tunnistettuja riskej\u00e4 sek\u00e4 vastuullisuuskysymyksi\u00e4. T\u00e4m\u00e4 pro gradu -tutkielma keskittyy tarkastelemaan sis\u00e4ll\u00f6ntuottajien omien kokemusten kautta sit\u00e4, miten generatiivista teko\u00e4ly\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 sis\u00e4ll\u00f6ntuotannossa ja millaisia tunnistettuja vastuullisuuskysymyksi\u00e4 generatiivisen teko\u00e4lyn k\u00e4ytt\u00f6\u00f6n liittyy. Tavoitteena oli kirjallisuuskatsauksen kautta perehty\u00e4 aihealueen aiempaan kirjallisuuteen ja tutkimusaineistoon ja vet\u00e4\u00e4 sen perusteella yhteen keskeisimpi\u00e4 huomioita sek\u00e4 tutkimustuloksia. Kirjallisuuskatsauksen lis\u00e4ksi toteutettiin laadullinen haastattelututkimus, johon osallistui yhteens\u00e4 seitsem\u00e4n sis\u00e4ll\u00f6ntuotannon, markkinoinnin ja viestinn\u00e4n ammattilaista. Haastattelut toteutettiin puolistrukturoituina haastatteluina. Haastatteluaineisto analysoitiin teemoitellen ja analyysia syvennettiin Greimasin aktanttimallin avulla. Tutkimuksen tulokset tukevat aiemmassa tutkimuksessa tehtyj\u00e4 havaintoja generatiivisen teko\u00e4lyn tuomista hy\u00f6dyist\u00e4 sek\u00e4 tunnistetuista vastuullisuuskysymyksist\u00e4. Keskeisimmiksi hy\u00f6dyiksi t\u00e4ss\u00e4 tutkimuksessa nousivat muun muassa sis\u00e4ll\u00f6ntuotannon nopeuttaminen, kustannustehokkuus ja sis\u00e4ll\u00f6n ideointiin saatava apu. Keskeisimpi\u00e4 vastuullisuuskysymyksi\u00e4 olivat puolestaan muun muassa sis\u00e4ll\u00f6n oikeellisuuteen, tietoturvaan ja tekij\u00e4noikeuksiin liittyv\u00e4t kysymykset. Tulokset tarjoavat uutta tietoa viel\u00e4 aiempaa yksityiskohtaisemmista k\u00e4ytt\u00f6tapauksista, generatiivisen teko\u00e4lyn k\u00e4ytt\u00f6\u00e4 tukevista ja est\u00e4vist\u00e4 seikoista sek\u00e4 siit\u00e4, millaisiin vastuullisuuskysymyksiin sis\u00e4ll\u00f6ntuottajat ovat generatiivista teko\u00e4ly\u00e4 hy\u00f6dynt\u00e4ess\u00e4\u00e4n t\u00f6rm\u00e4nneet. Tulokset tarjoavat uutta tietoa ja ideoita generatiivisen teko\u00e4lyn hy\u00f6dynt\u00e4miseen liittyen ja keskeisimm\u00e4t vastuullisuuskysymykset huomioiden.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-06-17T07:59:56Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-06-17T07:59:56Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "88", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Generatiivisen teko\u00e4lyn vastuullinen hy\u00f6dynt\u00e4minen sis\u00e4ll\u00f6ntuotannossa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202406174712", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|