Creative methods to analyze listed companies on Finnish and American investing-focused message boards

This research investigated how investors and other stakeholders on the Internet’s investor-focused message boards analyze and comment on listed companies and how accounting information is reflected in these conversations. Research material included message board conversations of eight companies list...

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Main Author: Gråsten, Tiia Anniina
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2024
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/95926
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author Gråsten, Tiia Anniina
author2 Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto
author_facet Gråsten, Tiia Anniina Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto Gråsten, Tiia Anniina Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto
author_sort Gråsten, Tiia Anniina
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description This research investigated how investors and other stakeholders on the Internet’s investor-focused message boards analyze and comment on listed companies and how accounting information is reflected in these conversations. Research material included message board conversations of eight companies listed in Nasdaq Helsinki and eight listed in the New York Stock Exchange or US Nasdaq. All of the companies operate in the consumer goods and services sector. The conversations were analyzed from three popular investing-focused internet message board services in Finland and the USA. The research material was analyzed by using qualitative and quantitative research methods. For a conclusion, accounting information appeared in conversations frequently and felt important for the users. The most frequently discussed or mentioned accounting topics on the message boards were key financial figures and information such as revenue and operating profit. In addition to traditional accounting information, nonfinancial information felt at least as important and popular as financial information. The most popular nonfinancial information topics were sector development, brand, and message board users' experiences of products and services. There were also minimal differences in how Finnish and American message board users emphasized certain topics. For example, the overall impression was that nonfinancial information was slightly more important for American message board users than Finnish users. Tiivistelmä Tässä tutkimuksessa tarkasteltiin, miten sijoittajat ja muut sidosryhmät analysoivat ja kommentoivat pörssiyhtiöitä sijoittajille suunnatuilla internetin keskustelupalstoilla ja miten yhtiöiden kirjanpitotiedot näkyvät näissä keskusteluissa. Tutkimusaineistoon kuului kahdeksan Nasdaq Helsingissä ja kahdeksan New Yorkin pörssissä tai Yhdysvaltain Nasdaqissa noteeratun yhtiön keskustelumateriaalia. Kaikki yritykset toimivat kulutustavaroiden ja -palvelujen alalla. Keskusteluja analysoitiin kolmelta suositulta sijoituspainotteiselta keskustelupalstapalvelulta Suomesta ja Yhdysvalloista. Aineistoa analysoitiin käyttäen sekä laadullisia että määrällisiä tutkimusmenetelmiä. Johtopäätöksenä voidaan todeta, että kirjanpitotietoja esiintyi keskusteluissa usein ja käyttäjät kokivat ne tärkeiksi. Keskustelupalstoilla suosituimmat kirjanpitoon liittyvät aiheet koskivat kirjanpidon keskeisiä lukuja ja tietoja, kuten liikevaihtoa ja liikevoittoa. Perinteisten kirjanpitotietojen lisäksi myös muunlainen ei taloudellinen informaatio koettiin vähintäänkin yhtä tärkeäksi ja suosituksi. Suosituimpia muita kuin talouteen liittyviä aiheita olivat toimialan kehitys, brändi ja keskustelupalstojen käyttäjien omat kokemukset tuotteista ja palveluista. Suomalaisten ja amerikkalaisten keskustelupalstojen välillä oli myös havaittavissa pieniä eroja keskustelujen painotuksissa. Esimerkiksi amerikkalaisten keskustelupalstojen käyttäjät pitivät muita kuin kirjanpidollisia tietoja hieman tärkeämpinä kuin suomalaiset.
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spellingShingle Gråsten, Tiia Anniina Creative methods to analyze listed companies on Finnish and American investing-focused message boards Accounting and Corporate Finance Laskentatoimi ja yritysrahoitus
title Creative methods to analyze listed companies on Finnish and American investing-focused message boards
title_full Creative methods to analyze listed companies on Finnish and American investing-focused message boards
title_fullStr Creative methods to analyze listed companies on Finnish and American investing-focused message boards Creative methods to analyze listed companies on Finnish and American investing-focused message boards
title_full_unstemmed Creative methods to analyze listed companies on Finnish and American investing-focused message boards Creative methods to analyze listed companies on Finnish and American investing-focused message boards
title_short Creative methods to analyze listed companies on Finnish and American investing-focused message boards
title_sort creative methods to analyze listed companies on finnish and american investing focused message boards
title_txtP Creative methods to analyze listed companies on Finnish and American investing-focused message boards
topic Accounting and Corporate Finance Laskentatoimi ja yritysrahoitus
topic_facet Accounting and Corporate Finance Laskentatoimi ja yritysrahoitus
url https://jyx.jyu.fi/handle/123456789/95926 http://www.urn.fi/URN:NBN:fi:jyu-202406164692
work_keys_str_mv AT gråstentiiaanniina creativemethodstoanalyzelistedcompaniesonfinnishandamericaninvestingfocusedme