The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices
The rapid growth of digitalization of marketing communication methods and marketing processes has led marketers to transform their way of conveying messages to customers and the necessity of digital content has grown. This fundamental shift of reaching the target audience with the right message make...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/95853 |