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[{"key": "dc.contributor.advisor", "value": "Mikkonen, Tommi", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kariluoto, Antti Juho Aleksi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-06-13T07:41:15Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-06-13T07:41:15Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/95836", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The modern video game business model is quickly transitioning into one based on retaining the game\u2019s customers for an extended period of time, offering the player in-game purchases or monthly subscriptions. The objective of this thesis was to find out how game developers can attain high player retention in their games and figure out which strategies to implement in order to stop players from leaving their game. It was discovered that a game should contain different activities or roles for different types of players, allowing each player to derive satisfaction from their desired activities. Additionally, high reteniton was\nifound to be based on identifying players who were about to permamently stop playing the game and respectively attempting to prevent them from leaving. According to the findings, a leaving player can most efficiently be identified using machine learning algorithms, after which the player can potentially be persuaded to stay active using in-game gifts or sending them personalized messages.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Modernien pelien myyntimallit ovat nopeaa vauhtia siirtym\u00e4ss\u00e4 perustumaan\nk\u00e4ytt\u00e4jien pitk\u00e4aikaiseen asiakkuuteen, tarjoten vapaaehtoisia pelinsis\u00e4isi\u00e4 ostoksia tai kuukausittaisia tilauksia. Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, mitk\u00e4 tekij\u00e4t johtavat korkeaan pelaajapysyvyyteen ja miten pelinkehitt\u00e4j\u00e4t pystyv\u00e4t toteuttamaan kyseisi\u00e4 strategioita heid\u00e4n peleihins\u00e4 v\u00e4hent\u00e4\u00e4kseen vaihtuvuusastetta. Todettiin, ett\u00e4 pelin tulee sis\u00e4lt\u00e4\u00e4 erityyppist\u00e4 tekemist\u00e4 tai erilaisia rooleja erilaisille pelaajille, jotta pelaajat kokevat mielihyv\u00e4\u00e4 pelaamisesta. Muuten korkean pelaajapysyvyyden saavuttaminen perustuu l\u00e4htevien pelaajien tunnistamiseen ja heid\u00e4n l\u00e4htemisens\u00e4 ennaltaehk\u00e4isyyn. L\u00f6yd\u00f6sten perusteella paras tapa tunnistaa l\u00e4htev\u00e4 pelaaja on koneoppimisalgoritmeilla, jonka j\u00e4lkeen pelaajaa voi houkutella pysym\u00e4\u00e4n aktiivisina muun muassa pelinsis\u00e4isill\u00e4 lahjoilla tai viestien v\u00e4lityksell\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-06-13T07:41:15Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-06-13T07:41:15Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "52", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "CC BY 4.0", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Korkean pelaajapysyvyyden saavuttaminen videopeleiss\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202406134603", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Specialisation in Software Development", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Ohjelmistokehityksen opintosuunta", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://creativecommons.org/licenses/by/4.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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