Negative Consumption Behavior in the Era of Social Media

Negative Consumption Behavior in the Era of Social Media

The impact of social media on consumption is significant, as content continually prompts consumption through social media. Social media content creates continuous impulses for purchases filled with material and various experiences. Thus, it is easy to fall into negative consumption behavior and incr...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Heikkilä, Annika Sofia
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2024
Aiheet:
Marketing
Markkinointi
Linkit: https://jyx.jyu.fi/handle/123456789/95754

Samankaltaisia teoksia