Negative Consumption Behavior in the Era of Social Media

The impact of social media on consumption is significant, as content continually prompts consumption through social media. Social media content creates continuous impulses for purchases filled with material and various experiences. Thus, it is easy to fall into negative consumption behavior and incr...

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Bibliographic Details
Main Author: Heikkilä, Annika Sofia
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2024
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/95754