Aspirational Talk in CSR Communication: When Does it Turn Negative?
Aspirational talk has seen growing interest in the field of corporate social responsibil-ity (CSR) communication since communicating about an organization's future inten-tions has the potential to move CSR programmes and the whole CSR field forward. However, much of society as well as the liter...
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| Muut tekijät: | , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2024
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/95715 |