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[{"key": "dc.contributor.advisor", "value": "Zvereva, Vera", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Salm, Elisabeth Marie", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-06-10T08:50:34Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-06-10T08:50:34Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/95697", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Sosiaalisen median kanava Telegram on her\u00e4tt\u00e4nyt yh\u00e4 useamman ihmisen mielenkiinnon viimeisen kahden vuoden ajan, ja p\u00e4\u00e4ssyt monen ven\u00e4l\u00e4isen vaikuttajan sek\u00e4 kuuluisuuden p\u00e4ivitt\u00e4iseen k\u00e4ytt\u00f6\u00f6n. Tutkielmassa tutkin kahden ven\u00e4l\u00e4isen sosiaalisen median vaikuttajan, Morgenshternin ja Anya Ischukin, tapaa kirjoittaa tekstiviestej\u00e4, joita l\u00e4hetet\u00e4\u00e4n heid\u00e4n Telegram-kanavillansa. Tutkielmassa tarkastellaan, miten kyseisten vaikuttajien itsens\u00e4 br\u00e4nd\u00e4ys ilmenee heid\u00e4n tekstiviesteiss\u00e4\u00e4n tai ilmeneek\u00f6 ollenkaan. Pyrin tarkastelemaan mm. toistuvia piirteit\u00e4 ja rakenteita molemman vaikuttajan tekstiviesteiss\u00e4, kuten esimerkiksi kirjoitustyyli tai aiheet, joiden avulla vaikuttajat olisivat helposti tunnistettavissa seuraajilleen sek\u00e4 faneilleen. Tutkimusaineistona toimivat Morgenshternin ja Anya Ischukin Telegram-kanavilta l\u00f6ytyv\u00e4t kirjalliset viestit.\n\nTutkimusmetodeina toimii laadullinen sis\u00e4ll\u00f6nanalyysi ripauksella sosiologisia aspekteja. Analyysin keski\u00f6ss\u00e4 ovat strategiat ja keinot, joilla vaikuttajat rakentavat ja yll\u00e4pit\u00e4v\u00e4t omaa br\u00e4ndi\u00e4\u00e4n ja tunnistettavuuttaan Telegram-alustalla. Teoreettisena viitekehyksen\u00e4 toimii sekoitus henkil\u00f6kohtaisen br\u00e4ndin, semiotiikan ja virtuaalisen persoonallisuuden teoriaa.\n\nTutkimus tuo esiin miten valitsemani mediavaikuttajat k\u00e4ytt\u00e4v\u00e4t viestinn\u00e4llisi\u00e4 keinoja br\u00e4ndins\u00e4 vahvistamiseen ja yll\u00e4pit\u00e4miseen sek\u00e4 millaisia vaikutuksia t\u00e4ll\u00e4 voi olla heid\u00e4n seuraajiinsa. Tutkielman tulokset antavat syvemp\u00e4\u00e4 ymm\u00e4rryst\u00e4 ven\u00e4l\u00e4isten mediavaikuttajien toimintatavoista sosiaalisessa mediassa ja auttavat hahmottaman, miten sosiaalisen median alustoja hy\u00f6dynnet\u00e4\u00e4n br\u00e4d\u00e4ysstrategioiden toteuttamisessa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2024-06-10T08:50:34Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-06-10T08:50:34Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "31", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "rus", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "semioottinen analyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vaikuttaja", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Telegram", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Ven\u00e4j\u00e4n media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "henkil\u00f6br\u00e4ndi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u0420\u0430\u0441\u043a\u0440\u044b\u0432\u0430\u044f \u0438\u0441\u0441\u043a\u0443\u0441\u0442\u0432\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043b\u0438\u0447\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 : \u0442\u0435\u043a\u0441\u0442\u044b \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0445 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u043e\u0432 \u0432 \u0422\u0435\u043b\u0435\u0433\u0440\u0430\u043c\u043c\u0435", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202406104468", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Ven\u00e4j\u00e4n kieli ja kulttuuri", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Russian Language and Culture", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "312", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssianalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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