Consumer perceptions on emojis: A research analysis on the impact of emojis on gen-z in social media marketing & brand image

Bibliographic Details
Main Author: Reunanen, Aarni Eevert
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto, Digital Marketing and Corporate Communication
Format: Master's thesis
Language:eng
Published: 2024
Online Access: https://jyx.jyu.fi/handle/123456789/95625
Description
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