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[{"key": "dc.contributor.advisor", "value": "Kuismin, Ari", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tammivaara, Tessa", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ekholm , Ella", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-06-06T13:06:13Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-06-06T13:06:13Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/95620", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkielma on retorinen sis\u00e4ll\u00f6nanalyysi Suomen 2024 presidenttiehdokkaiden vaikuttamisen keinoista TikTokissa. Poliittisessa viestinn\u00e4ss\u00e4 ja vaalikampanjoinnissa on aina pyritty hy\u00f6dynt\u00e4m\u00e4\u00e4n ajankohtaisia viestint\u00e4muotoja, joista uusin on sosiaalisen median kanava TikTok. Tutkielman tavoitteena oli kuvata ja ymm\u00e4rt\u00e4\u00e4 retorisia vaikuttamisen keinoja presidenttiehdokkaiden TikTok-julkaisuissa. Aikaisempaa tutkimusta, joka yhdist\u00e4isi poliittisen viestinn\u00e4n, retoriset vaikuttamisen keinot ja TikTokin on niukasti. Tutkielman aineisto koostui presidenttiehdokkaiden TikTok-julkaisuista aikav\u00e4lilt\u00e4 1.12.2023\u201314.12.2023. Yhdeks\u00e4st\u00e4 ehdokkaasta kuusi julkaisi sis\u00e4lt\u00f6\u00e4 TikTokiin: Mika Aaltola, Li Andersson, Pekka Haavisto, Hjallis Harkimo, Olli Rehn ja Alexander Stubb.\n\nVaalikampanjointi on strategista ja vaikuttamaan pyrkiv\u00e4\u00e4 poliittista viestint\u00e4\u00e4. Retoristen keinojen tutkiminen soveltuu vaalikampanjointiin, joiden ytimess\u00e4 on pyrkimys vaikuttaa \u00e4\u00e4nestysk\u00e4ytt\u00e4ytymiseen. Retoriset vaikuttamisen keinot m\u00e4\u00e4riteltiin tutkielmassa Aristoteleen kolmijaon mukaisesti. Eetos tarkoittaa vaikutelmaa puhujan uskottavuudesta ja luotettavuudesta, paatos tarkoittaa tunteisiin vetoamista sek\u00e4 suhteen luomista ja logos \u00e4lyyn vetoamista. Nykyp\u00e4iv\u00e4n politiikassa yksil\u00f6iden retoriset taidot korostuvat, ja siten juuri Aristoteleen ymm\u00e4rrys retoriikasta tarjoaa mielenkiintoisen teoriapohjan t\u00e4lle tutkielmalle.\n\nPresidenttiehdokkaiden TikTok-julkaisuista oli havaittavissa 11 vaikuttamisen keinoa. Eetoskeinoja olivat asiantuntijuus ja kokemus, presidentin ominaisuudet, hyv\u00e4ntahtoisuus ja lainattu uskottavuus. Paatoskeinoja olivat huumori, arvot, itsest\u00e4kertominen ja samaistuttavuus ja kannanotto. Logoskeinoja olivat esimerkit, syy-seuraussuhteet ja numeeriset todisteet. Tulosten perusteella voidaan todeta, ett\u00e4 presidenttiehdokkaiden TikTok-julkaisuissa esiintyi erityisesti eetos- ja paatoskeinoja. TikTokissa korostuu rationaalisten perusteluiden sijaan se, kuinka presidenttiehdokkaat rakentavat itsest\u00e4\u00e4n luotettavaa kuvaa ja kuinka he vaikuttavat tunteisiin ja rakentavat suhdetta \u00e4\u00e4nest\u00e4jiin.\n\nTutkielma toimii kartoittavana ty\u00f6n\u00e4 poliittisesta viestinn\u00e4st\u00e4 ja retorisista vaikuttamisen keinoista TikTokissa. Ty\u00f6n tulokset tarjoavat teoreettista tietoa vaikuttamisen keinoista sosiaalisessa mediassa ja ovat hy\u00f6dynnett\u00e4viss\u00e4 jatkotutkimuksen pohjana. Tutkielma havainnollistaa erityisesti sen, ett\u00e4 TikTokista on muodostunut poliittisen viestinn\u00e4n ja vaalikampanjoinnin areena.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2024-06-06T13:06:13Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-06-06T13:06:13Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "91", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Presidenttiehdokkaiden retoriset vaikuttamisen keinot TikTokissa : Suomen presidentinvaalit 2024", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202406064382", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3135", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaikuttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retoriikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "presidentinvaalit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "poliittinen viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "TikTok", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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