"A new scandal coming soon!" : humour as a response strategy in Oatly's crisis communication

"A new scandal coming soon!" humour as a response strategy in Oatly's crisis communication

Bibliographic Details
Main Author: Laulainen, Emilia
Other Authors: Faculty of Humanities and Social Sciences, Humanistis-yhteiskuntatieteellinen tiedekunta, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, University of Jyväskylä, Jyväskylän yliopisto, Englannin kieli, English, 301
Format: Master's thesis
Language:eng
Published: 2024
Subjects:
Oatly
kriisiviestintä
yhteisöviestintä
huumori
yritysviestintä
crisis communication
organisational communication and public relations
humour
corporate communications
Online Access: https://jyx.jyu.fi/handle/123456789/95539
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annif_keywords_txtF_mv crisis communication humour crisis management (leadership) communication crisis management
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author Laulainen, Emilia
author2 Faculty of Humanities and Social Sciences Humanistis-yhteiskuntatieteellinen tiedekunta Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies University of Jyväskylä Jyväskylän yliopisto Englannin kieli English 301
author_facet Laulainen, Emilia Faculty of Humanities and Social Sciences Humanistis-yhteiskuntatieteellinen tiedekunta Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies University of Jyväskylä Jyväskylän yliopisto Englannin kieli English 301 Laulainen, Emilia
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spellingShingle Laulainen, Emilia "A new scandal coming soon!" : humour as a response strategy in Oatly's crisis communication Oatly kriisiviestintä yhteisöviestintä huumori yritysviestintä crisis communication organisational communication and public relations humour corporate communications
subject_txtF Englannin kieli
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title "A new scandal coming soon!" : humour as a response strategy in Oatly's crisis communication
title_full "A new scandal coming soon!" : humour as a response strategy in Oatly's crisis communication
title_fullStr "A new scandal coming soon!" : humour as a response strategy in Oatly's crisis communication "A new scandal coming soon!" : humour as a response strategy in Oatly's crisis communication
title_full_unstemmed "A new scandal coming soon!" : humour as a response strategy in Oatly's crisis communication "A new scandal coming soon!" : humour as a response strategy in Oatly's crisis communication
title_short "A new scandal coming soon!"
title_sort new scandal coming soon humour as a response strategy in oatly s crisis communication
title_sub humour as a response strategy in Oatly's crisis communication
title_txtP "A new scandal coming soon!" : humour as a response strategy in Oatly's crisis communication
topic Oatly kriisiviestintä yhteisöviestintä huumori yritysviestintä crisis communication organisational communication and public relations humour corporate communications
topic_facet Oatly corporate communications crisis communication humour huumori kriisiviestintä organisational communication and public relations yhteisöviestintä yritysviestintä
url https://jyx.jyu.fi/handle/123456789/95539 http://www.urn.fi/URN:NBN:fi:jyu-202406054298
work_keys_str_mv AT laulainenemilia anewscandalcomingsoonhumourasaresponsestrategyinoatlyscrisiscommunication AT laulainenemilia newscandalcomingsoonhumourasaresponsestrategyinoatlyscrisiscommunication

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