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[{"key": "dc.contributor.author", "value": "V\u00e4is\u00e4nen, Netta", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-06-04T05:38:58Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-06-04T05:38:58Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/95467", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 kandidaatintutkielma k\u00e4sittelee kaupallisessa yhteisty\u00f6ss\u00e4 toteutettujen kosmetiikka-aiheisten lifestyleblogitekstien tekstilajia niiden rakenteen ja viestinn\u00e4llisen p\u00e4\u00e4m\u00e4\u00e4r\u00e4n n\u00e4k\u00f6kulmasta. Kaupalliset yhteisty\u00f6t ovat yleinen sosiaalisessa mediassa julkaistava sis\u00e4lt\u00f6tyyppi, ja henkil\u00f6kohtaista el\u00e4m\u00e4\u00e4ns\u00e4 jakavien sis\u00e4ll\u00f6ntuottajien markkinointi koetaan autenttisena ja helposti l\u00e4hestytt\u00e4v\u00e4n\u00e4. Kaupallinen blogiteksti on sek\u00e4 blogin ett\u00e4 mainoksen alagenre.\n\nTeoreettisena viitekehyksen\u00e4 toimii tekstilajitutkimus ja menetelm\u00e4n\u00e4 siihen pohjautuva jaksoanalyysi. Sill\u00e4 pyrit\u00e4\u00e4n muodostamaan k\u00e4sitys tekstilajista poimimalla siit\u00e4 jaksoja ja selitt\u00e4m\u00e4\u00e4n niiden funktioita ja konkreettisia toteutustapoja sis\u00e4ll\u00f6n sek\u00e4 kielellisten vihjeiden avulla. Tutkimuskysymykset ovat: 1. Mitk\u00e4 ovat kaupallisessa yhteisty\u00f6ss\u00e4 toteutetun blogitekstin viestinn\u00e4lliset funktiot? 2. Miten kielelliset piirteet ja tekstien kokonaisrakenne toteuttavat n\u00e4it\u00e4 funktioita? ja 3. Mit\u00e4 yht\u00e4l\u00e4isyyksi\u00e4 ja eroja on kaupallisessa yhteisty\u00f6ss\u00e4 toteutetulla blogitekstill\u00e4 ja perinteisell\u00e4 mainoksella?\n\nAineisto koostuu 10 eri tunnetun ja kokeneen bloggaajan kirjoittamasta blogitekstist\u00e4 vuosilta 2018\u20132023, jotka on ker\u00e4tty syksyn 2023 ja kev\u00e4\u00e4n 2024 aikana. Tutkimusmenetelm\u00e4 keskittyy l\u00e4hinn\u00e4 blogien kirjoitettuun tekstiin, vaikka blogiteksteiss\u00e4 yhdistell\u00e4\u00e4nkin teksti\u00e4 ja kuvia.\n\nAnalyysin perusteella kaupallinen blogiteksti k\u00e4sitt\u00e4\u00e4 kuusi jaksoa: blogitekstin perusominaisuudet, kaupallisuuden maininta, taustoitus, tuotteen esittely, hyv\u00e4ksynt\u00e4 ja yhteenveto. Merkitt\u00e4vimm\u00e4t viestinn\u00e4lliset funktiot ovat markkinointi, tiedon antaminen ja omien n\u00e4kemysten jakaminen. Rakenteeltaan kaupallinen blogiteksti on melko vakaa, mutta tekstien v\u00e4lill\u00e4 on vaihtelua, ja rakenneosien limittymist\u00e4 esiintyy paljon. Perinteiseen mainokseen verrattuna blogiteksteiss\u00e4 korostuu erityisesti bloggaajan oma\u00e4\u00e4nisyys.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2024-06-04T05:38:58Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-06-04T05:38:58Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "28", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kaupallinen yhteisty\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"T\u00e4ss\u00e4p\u00e4 tulee sitten aivan k\u00e4sitt\u00e4m\u00e4t\u00f6n tuote\" : kaupallisessa yhteisty\u00f6ss\u00e4 toteutettu blogikirjoitus tekstilajina", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202406044230", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Suomen kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Finnish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "309", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kosmeettiset tuotteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "blogit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "genret", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tekstintutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainokset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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