The Underutilized Potential of Employees in CSR Communication

This master’s thesis studies employee communication behaviours concerning a company’s overall CSR communications. From the employee perspective, this thesis strived to identify factors that shape employee engagement in CSR communication and explored the various communicative roles that employees per...

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Bibliographic Details
Main Author: Rouhesmaa, Elisa Rosa Ingeborg
Other Authors: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2024
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/95452