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[{"key": "dc.contributor.advisor", "value": "Kortetm\u00e4ki, Teea", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Niemi, Tanja", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-05-29T08:34:28Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-05-29T08:34:28Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/95306", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Lihankulutuksen v\u00e4hent\u00e4minen tunnistetaan keskeiseksi osaksi siirtym\u00e4ss\u00e4 kohti kest\u00e4v\u00e4\u00e4 ruokaj\u00e4rjestelm\u00e4\u00e4. Siirtym\u00e4ss\u00e4 on mukana monenlaisia toimijoita, joilla on erilaisia n\u00e4kemyksi\u00e4 siit\u00e4, miten muutos tulisi toteuttaa, ja erilaiset mahdollisuudet vaikuttaa siihen. Ruokavalinnat ovat hyvin henkil\u00f6kohtaisia, lis\u00e4ten j\u00e4nnitteit\u00e4 ruokavaliomuutosta koskevassa julkisessa keskustelussa. Ilmastoruokaohjelma oli hallituksen aloite, jonka tarkoituksena oli tukea oikeudenmukaista ruokamurrosta Suomessa. Sit\u00e4 ei kuitenkaan koskaan julkaistu, mik\u00e4 johtui p\u00e4\u00e4asiassa lihankulutuksen v\u00e4hent\u00e4mist\u00e4 koskevista erimielisyyksist\u00e4. T\u00e4ss\u00e4 tutkielmassa selvitet\u00e4\u00e4n kehysanalyysin avulla, miten lihankulutuksen v\u00e4hent\u00e4mist\u00e4 kehystettiin Helsingin Sanomissa ohjelman valmistelun aikana ja kenen \u00e4\u00e4ni p\u00e4\u00e4si kuuluviin n\u00e4iden kehysten kautta. Seitsem\u00e4n kehyst\u00e4 tunnistettiin, kertoen keskustelun monipuolisuudesta. Useimmissa kehyksiss\u00e4 tunnustettiin muutoksen v\u00e4ltt\u00e4m\u00e4tt\u00f6myys. Tuloksista k\u00e4y kuitenkin ilmi kahden v\u00e4hemmist\u00f6kehyksen kyky vastustaa muutosta, korostaen vakiintuneiden toimijoiden valtaa. T\u00e4m\u00e4 heijastaa ep\u00e4suhtaisia valtasuhteita yhteiskunnallisessa p\u00e4\u00e4t\u00f6ksenteossa ja yht\u00e4 oikeudenmukaisen ruokamurroksen haasteista.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Reducing meat consumption is recognised as a crucial aspect of transitioning towards sustainable food systems. The transition involves a wide range of actors with diverse perceptions about the trajectories and varying abilities to influence change. Food choices are deeply personal, contributing to heightened tensions in the public discourse surrounding dietary transition. The Climate Food Programme was a governmental initiative aimed at fostering sustainable food system transition in Finland. It was never published, primarily due to disagreements regarding the reduction of meat consumption. This study applies frame analysis to identify how the required reduction of meat consumption was framed in Helsingin Sanomat during the preparation of the programme and who had their voices heard through these frames. Seven frames were identified, indicating diverse perspectives on the matter. In most frames, the imperative for change was acknowledged. However, the findings reveal the ability of two minority frames to resist change, highlighting the power of incumbent actors. This reflects the unequal power dynamics in societal decision-making and challenges in achieving a just food transition.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-05-29T08:34:28Z\r\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-05-29T08:34:28Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "94", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "The Power of Framing: the Meat Consumption Debate and Fall of the Climate Food Programme", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202405294071", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Environmental Management", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritysten ymp\u00e4rist\u00f6johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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