Cool by association: examining the impact of influencers on brand coolness

Bibliographic Details
Main Author: Rekiö, Jenna-Juulia
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto, Corporate Communication, Viestinnän johtaminen
Format: Master's thesis
Language:eng
Published: 2024
Online Access: https://jyx.jyu.fi/handle/123456789/95277
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author Rekiö, Jenna-Juulia
author2 Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto Corporate Communication Viestinnän johtaminen
author_facet Rekiö, Jenna-Juulia Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto Corporate Communication Viestinnän johtaminen Rekiö, Jenna-Juulia
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spellingShingle Rekiö, Jenna-Juulia Cool by association: examining the impact of influencers on brand coolness
subject_txtF Viestinnän johtaminen
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title Cool by association: examining the impact of influencers on brand coolness
title_full Cool by association: examining the impact of influencers on brand coolness
title_fullStr Cool by association: examining the impact of influencers on brand coolness Cool by association: examining the impact of influencers on brand coolness
title_full_unstemmed Cool by association: examining the impact of influencers on brand coolness Cool by association: examining the impact of influencers on brand coolness
title_short Cool by association: examining the impact of influencers on brand coolness
title_sort cool by association examining the impact of influencers on brand coolness
title_txtP Cool by association: examining the impact of influencers on brand coolness
url https://jyx.jyu.fi/handle/123456789/95277 http://www.urn.fi/URN:NBN:fi:jyu-202405284042
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