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brands
marketing
influencing
branding
consumer behaviour
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http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p1657
http://www.yso.fi/onto/yso/p25981
http://www.yso.fi/onto/yso/p8576
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Rekiö, Jenna-Juulia
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Jyväskylä University School of Business and Economics
Jyväskylän yliopiston kauppakorkeakoulu
University of Jyväskylä
Jyväskylän yliopisto
Corporate Communication
Viestinnän johtaminen
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Rekiö, Jenna-Juulia
Jyväskylä University School of Business and Economics
Jyväskylän yliopiston kauppakorkeakoulu
University of Jyväskylä
Jyväskylän yliopisto
Corporate Communication
Viestinnän johtaminen
Rekiö, Jenna-Juulia
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Cool by association: examining the impact of influencers on brand coolness
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