Cool by association: examining the impact of influencers on brand coolness

Bibliographic Details
Main Author:	Rekiö, Jenna-Juulia
Other Authors:	Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto, Corporate Communication, Viestinnän johtaminen
Format:	Master's thesis
Language:	eng
Published:	2024
Online Access:	https://jyx.jyu.fi/handle/123456789/95277

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