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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kortevaara, Iida", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Luukkala, Kia", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-05-28T11:31:49Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-05-28T11:31:49Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/95267", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa tutkitaan, miten immersiivisyydell\u00e4 (ns. uppoutuminen virtuaalitodellisuuteen) voidaan muovata ostoa edelt\u00e4v\u00e4\u00e4 asiakaskokemusta metaversumissa, joka konseptina yh\u00e4 useammin sis\u00e4llytet\u00e4\u00e4n organisaation toimintaan ja markkinointistrategioihin. Immersiivisten metaversumi-ymp\u00e4rist\u00f6jen on osoitettu vaikuttavan my\u00f6nteisesti asiakkaiden osto-kokemuksiin ja sitoutumiseen br\u00e4ndi\u00e4 kohtaan. Immersiivisyyden erityisi\u00e4 vaikutuksia asiakaskokemukseen ei kuitenkaan ole viel\u00e4 juurikaan tutkittu.\r\n\r\nT\u00e4t\u00e4 tutkimusvajetta t\u00e4ytt\u00e4\u00e4ksemme toteutimme laadullisen puoli-strukturoidoidun haastattelututkimuksen, johon sis\u00e4ltyi kokemuksellinen osuus, jossa osallistujat suunnittelivat VR-lasien avulla sisustusta virtuaalisessa n\u00e4yttelytilassa. Tutkimukseen osallistui yhdeks\u00e4n Z-sukupolveen kuuluvaa osallistujaa, jotka sukupolvensa edustajina omaavat tunnetusti kyky\u00e4 sopeutua teknisiin asioihin ja ovat metaversumin keskeisi\u00e4 k\u00e4ytt\u00e4ji\u00e4. Aineiston abduktiivisessa temaattisessa analyysiss\u00e4 tunnistettiin yhdeks\u00e4n kokemustekij\u00e4\u00e4, jotka vaikuttavat immersiivisyyteen ja kokemuksiin virtuaalisissa ymp\u00e4rist\u00f6iss\u00e4. Yhdist\u00e4m\u00e4ll\u00e4 n\u00e4m\u00e4 tulokset olemassa olevaan kirjallisuuteen ehdotamme, miten immersiivisyys muovaa asiakaskokemuksia metaversumissa.\r\n\r\nTutkimuksen keskeisen\u00e4 tuloksena on malli, joka kuvaa immersiivisen asiakaskokemuksen muodostamista ostoa edelt\u00e4v\u00e4ss\u00e4 vaiheessa. T\u00e4m\u00e4 malli ottaa huomioon sek\u00e4 immersiivisyyden ett\u00e4 asiakaskokemuksen moniulotteisen luonteen ja analysoi niiden keskin\u00e4isi\u00e4 yhteyksi\u00e4. Tulokset tarjoavat k\u00e4yt\u00e4nn\u00f6n ohjeita organisaatioille k\u00e4ytt\u00e4jien sitouttamiseksi metaversumissa heid\u00e4n asiakaspolkunsa aikana. Tarjoamme my\u00f6s jatkotutkimusehdotuksia aiheen tulevaa tutkimusta varten.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This thesis explores how immersiveness can shape pre-purchase customer experiences in the metaverse, a concept increasingly integrated into organizational actions and marketing strategies. Immersive metaverse environments have been shown to positively affect customer shopping experiences and engagement towards the brand. However, the specific effects of immersiveness on customer experience remain underexplored.\r\n\r\nTo address this research gap, we conducted a qualitative study with semi-structured interviews that included an experiential testing session in a virtual showroom designed for interior design exploration via a VR-headset. The study involved nine Generation Z participants, known for their technological adaptedness and being focal users of the metaverse. An abductive thematic analysis of the data identified nine Experience Factors that influence virtual environment experiences and immersion. Integrating these findings with existing literature, we suggest how immersiveness shapes customer experiences in the metaverse.\r\n\r\nA key outcome of this study is a framework for the formation of Immersive Customer Experiences in the pre-purchase stage. This framework addresses the multidimensional nature of both immersiveness and customer experience, analyzing their interconnections. The findings provide practical guidelines for organizations to engage users in the metaverse during their customer journey and offer recommendations for future research in this area.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-05-28T11:31:49Z\r\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-05-28T11:31:49Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "131", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "CC BY 4.0", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Shaping Pre-purchase Customer Experience in the Metaverse with Immersiveness", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202405284032", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://creativecommons.org/licenses/by/4.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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