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[{"key": "dc.contributor.advisor", "value": "Gr\u00e9nman, Miia", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kahilaluoma, Hanna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-05-27T17:12:06Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-05-27T17:12:06Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/95246", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kuluttajat ovat nyky\u00e4\u00e4n yh\u00e4 huolestuneempia ymp\u00e4rist\u00f6n tilasta, mik\u00e4 on kasvattanut heid\u00e4n kiinnostustaan kest\u00e4vyytt\u00e4 ja kest\u00e4v\u00e4mp\u00e4\u00e4 el\u00e4m\u00e4ntyyli\u00e4 kohtaan. T\u00e4m\u00e4 n\u00e4kyy my\u00f6s matkailualalla, jossa kest\u00e4v\u00e4 matkailu kiinnostaa yh\u00e4 useampia. Kest\u00e4vyystietoisuuden kasvun my\u00f6t\u00e4 matkailutoimijat voivat saavuttaa merkitt\u00e4vi\u00e4 hy\u00f6tyj\u00e4 viestim\u00e4ll\u00e4 kest\u00e4vyydest\u00e4\u00e4n, mutta monilla toi-mijoilla on viel\u00e4 vaikeuksia toteuttaa kest\u00e4vyysviestint\u00e4\u00e4 tehokkaasti.\r\n\r\nT\u00e4m\u00e4n pro gradu -tutkielman tavoitteena oli tarkastella sit\u00e4, miten ekologinen kest\u00e4vyys n\u00e4kyy matkailualalla ja miten matkailijat suhtautuvat kest\u00e4vist\u00e4 ve-tovoimatekij\u00f6ist\u00e4 kertovaan kest\u00e4vyysviestint\u00e4\u00e4n. Tutkimuksen aineisto ker\u00e4t-tiin puolistrukturoitujen teemahaastatteluiden avulla, joihin osallistui 11 kes-t\u00e4vyydest\u00e4 kiinnostunutta matkailijaa, ja analysoitiin teoriasidonnaista sis\u00e4l-l\u00f6nanalyysi\u00e4 hy\u00f6dynt\u00e4en kev\u00e4\u00e4ll\u00e4 2024. Haastatteluissa kartoitettiin matkaili-joiden n\u00e4kemyksi\u00e4 kest\u00e4v\u00e4st\u00e4 matkailusta sek\u00e4 analysoitiin kahdeksaa Visit Jyv\u00e4skyl\u00e4 Regionin Instagram-julkaisua, jotka esitteliv\u00e4t Keski-Suomen kest\u00e4-vi\u00e4 vetovoimatekij\u00f6it\u00e4.\r\n\r\nTulokset osoittivat, ett\u00e4 matkailijat ymm\u00e4rsiv\u00e4t kest\u00e4v\u00e4n matkailun k\u00e4sitteen hyvin yhdenmukaisesti, sis\u00e4lt\u00e4en mm. luonnon ja paikallisten ihmisten kunni-oittamisen. Julkaisujen perusteella Keski-Suomi miellettiin kauniiksi ja puh-taaksi luontokohteeksi, jonka kest\u00e4vyys kuitenkin her\u00e4tti ristiriitaisia ajatuksia, eik\u00e4 sen koettu erottuvan muista Suomen luontokohteista. Matkailijoihin veto-si eritysesti julkaisujen tunnelmallisuus ja samaistuttavuus, mutta kest\u00e4vyys-viestint\u00e4\u00e4n toivottiin lis\u00e4\u00e4 konkreettia vinkkej\u00e4 alueen tarjonnasta, persoonal-lisempaa otetta sek\u00e4 enemm\u00e4n tietoa kest\u00e4vyydest\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2024-05-27T17:12:06Z\r\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-05-27T17:12:06Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "77", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Kest\u00e4v\u00e4n matkailun vetovoimatekij\u00e4t - Matkailijoiden houkuttelu kest\u00e4vyysviestinn\u00e4n keinoin", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202405274009", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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