| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Zvereva, Vera", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Rautio, Elina", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-05-21T06:08:46Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-05-21T06:08:46Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/95013", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen avulla pyrittiin analysoimaan mikrojulkkisten visuaalista sis\u00e4lt\u00f6\u00e4 Instagramissa, koska se on ollut merkitt\u00e4v\u00e4 tekij\u00e4 heid\u00e4n suosionsa rakentumisessa. Tutkimuksen tavoitteena oli saada selville, millainen sis\u00e4lt\u00f6 ven\u00e4l\u00e4isten mikrojulkkisten valokuvissa kiinnostaa eniten Instagramin k\u00e4ytt\u00e4ji\u00e4, erityisesti tutkijan omia seuraajia.\n\nTeoreettisessa viitekehyksess\u00e4 perehdyttiin Instagramiin ja mikrojulkkisten seuraajatyyppeihin, lueteltiin strategioita t\u00e4m\u00e4n yleis\u00f6n huomion saamiseksi, sek\u00e4 pyrittiin selvitt\u00e4m\u00e4\u00e4n parasosiaalisten suhteiden k\u00e4sitett\u00e4. Lis\u00e4ksi kerrottiin visuaalisen sis\u00e4ll\u00f6n t\u00e4rkeydest\u00e4 ja ominaisuuksista Instagramissa, sen formaateista, kuvailtiin valokuvasis\u00e4ll\u00f6n elementtej\u00e4, jotka her\u00e4tt\u00e4v\u00e4t erityisesti huomiota.\n\nTutkimus toteutettiin kvalitatiivisella tutkimusotteella, ja tiedonkeruumenetelm\u00e4n\u00e4 k\u00e4ytettiin Webropol-kysely\u00e4. Aineisto ker\u00e4ttiin t\u00e4m\u00e4n kyselyn avulla tutkijan Instagram-storyssa, johon vastasi 81 henkil\u00f6\u00e4.\n\nTutkimuksessa selvisi, ett\u00e4 tutkijan seuraajia kiinnostavat eniten lifestyle-aiheet, kuten muoti, ruoka ja urheilu, sek\u00e4 valokuvat ihmisist\u00e4 ja harrastuksista. Valokuvan esteettisyys ja sommittelu, sek\u00e4 rajaus ovat my\u00f6s merkitt\u00e4vi\u00e4 mielenkiinnon kohteita. Tulokset korostavat lis\u00e4ksi samaistumisen t\u00e4rkeytt\u00e4, mutta my\u00f6s kuvien viihdytt\u00e4vyyden ja ep\u00e4tavallisten elementtien vetovoimaa valokuva sis\u00e4ll\u00f6ss\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2024-05-21T06:08:46Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-05-21T06:08:46Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "61", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "rus", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "mikrojulkkis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Instagramin seuraajat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "parasosiaaliset suhteet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Instagramin visuaalinen valokuva sis\u00e4lt\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalisen vaihdannan teoria", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestinn\u00e4n yksityisyyden hallinnan teoria", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "nonverbaalinen viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u0424\u043e\u0442\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043c\u0438\u043a\u0440\u043e\u0441\u0435\u043b\u0435\u0431\u0440\u0438\u0442\u0438, \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0449\u0438\u0439 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u0418\u043d\u0441\u0442\u0430\u0433\u0440\u0430\u043c", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202405213776", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Ven\u00e4j\u00e4n kieli ja kulttuuri", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Russian Language and Culture", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "312", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Instagram", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "autenttisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalisen l\u00e4p\u00e4isyn teoria", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "esteettisyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "henkil\u00f6br\u00e4nd\u00e4ys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|