Customer journey in an industrial B2B services context

Bibliographic Details
Main Author: Suomalainen, Salla
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto, Marketing, Markkinointi
Format: Master's thesis
Language:eng
Published: 2024
Online Access: https://jyx.jyu.fi/handle/123456789/94996
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author Suomalainen, Salla
author2 Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto Marketing Markkinointi
author_facet Suomalainen, Salla Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu University of Jyväskylä Jyväskylän yliopisto Marketing Markkinointi Suomalainen, Salla
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spellingShingle Suomalainen, Salla Customer journey in an industrial B2B services context
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title Customer journey in an industrial B2B services context
title_full Customer journey in an industrial B2B services context
title_fullStr Customer journey in an industrial B2B services context Customer journey in an industrial B2B services context
title_full_unstemmed Customer journey in an industrial B2B services context Customer journey in an industrial B2B services context
title_short Customer journey in an industrial B2B services context
title_sort customer journey in an industrial b2b services context
title_txtP Customer journey in an industrial B2B services context
url https://jyx.jyu.fi/handle/123456789/94996 http://www.urn.fi/URN:NBN:fi:jyu-202405203758
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